Search Engine Optimization

Your Tasks – Keyword Research

Step 1. Select courses to focus on

EduPro’s top courses:

• Digital Marketing Certification

• Project Management Basics

• Data Analytics for Beginners

Step 2. Use free tools to find keywords

Keyword Surfer (Chrome extension)

Ubersuggest (Neil Patel, free version)

Google Keyword Planner (requires Google Ads account but free)

AnswerThePublic (for long-tail ideas)

Step 3. Find at least 5 keywords per course

Each keyword must include:

• Search Volume (monthly average)

• Keyword Difficulty / Competition level (low, medium, high)

• Type (short-tail or long-tail)

• Notes (why it’s good / target intent)

Your Tasks – Backlink Research

Step 1. Research 10 websites that could link to EduPro

Types of backlink sources to look for:

• Education Blogs (ex: “Top 10 Online Learning Platforms” lists)

• Career Advice Websites (ex: “Best certifications for 2025”)

• Directories (ex: Online course directories, review sites)

• Forums & Communities (Quora, Reddit, FB groups)

• University or NGO resources (if possible)

Step 2. Record the details

For each website, record:

• Website Name + URL

• Type (Blog, Forum, Directory, etc.)

• Why it’s relevant (ex: Audience overlaps with online learners)

• Contact info (if available)

Note: If you’d like to receive feedback, send your output to: zharmaine.culianan.yfj@gmail.com with the subject "Niche name + Brand name" (Sample: Social Media Manager Task - Sage & Honey Café)