Objective

To identify the emotions and characteristics the brand should communicate to its customers.

My Approach

I translated the business name into core personality traits:

• Brew → coffee, warm

• Haven → comfort, relax

• Café → modern, asthetic

Outcome

• Warm

• Cozy

• Authentic

• Relaxing

💡 This personality became the foundation for every visual decision that followed.

Objective

To visually define the atmosphere and experience of Brew Haven Café.

My Approach

I curated imagery inspired by:

• Latte art

• Espresso shots

• Ceramic mugs

• Coffee beans

• Indoor plants

• Pouring coffee

Outcome

A mood board that established the visual direction for the brand.

Objective

To create a color system that reflects warmth, comfort, and premium coffee culture.

My Approach

Selected neutral colors inspired by coffee and foam/clouds.

Outcome

Primary Colors

🤎 Espresso Brown

🤍 Cream

🌿 Ivory

☕ Warm Beige

Each color was selected to reinforce the cozy café experience.

Objective

To create a visual voice that is modern, welcoming, and easy to read.

My Approach

I paired a clean sans-serif with a handwritten script to balance structure with personality.

Outcome

Primary

Canva Sans

Accent

Playlist Script

This pairing creates a modern identity while introducing handcrafted charm.

Objective

Create a memorable logo that communicates coffee, comfort, and simplicity.