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Pawfect Care Animal Clinic – Mock Client Brief
Pawfect Care Animal Clinic – Mock Client Brief
Objective of This Mock-Up Project
The goal of this project is to simulate real tasks you may encounter as a Virtual Assistant specializing in social media management and graphic design. You’ll practice planning content, writing captions, and creating branded graphics that reflect the clinic’s identity
What You Will Gain
Hands-on experience creating a content calendar and social media assets.
Practice applying brand guidelines (fonts, colors, tone) to your work.
A chance to showcase your outputs as portfolio pieces to future clients.
Insight into how real client requests are structured and delivered.
The Role of the Brand Board
Before you start working on this project, it’s important to understand the value of a brand board. A brand board is like the clinic’s visual identity guide — it includes the logo, fonts, color palette, and mood imagery. It ensures that all designs and posts feel unified, recognizable, and professional. For example, when you use the same fonts and colors across all graphics, audiences immediately connect the content back to Pawfect Care. This consistency builds trust, credibility, and memorability, which is crucial for any business.
Social Media Manager Task
Social Media Manager Task
Goal
We want to increase engagement on Facebook and Instagram by posting content that educates pet owners, builds trust, and shows our clinic’s friendly personality.
Your Tasks:
Create a 1-Week Content Calendar (5 posts total): Sample here
Mix of post types:
1 Tip (pet care advice)
1 Promo (clinic service / discount)
1 Testimonial (happy client/pet story)
1 Awareness Post (pet health topic, ex: vaccinations, grooming)
1 Fun/Relatable Post (pet humor/meme/engaging Q&A)
Present in a simple table format (Google Sheet or Canva template).
Write Short Captions for Each Post:
Tone: friendly, warm, caring (like talking to fellow pet parents).
Keep it 2–3 sentences max.
Add 1–2 relevant hashtags per caption.
Suggest Best Posting Times:
Research or choose ideal posting times for pet-owner engagement.
Example slots: Morning (8–10 AM), Afternoon (12–2 PM), Evening (7–9 PM).
Assign a time to each of the 5 posts.
Expected Deliverables:
1-week content calendar (with post titles, short captions, format, and posting times).
Graphic Design Task
Graphic Design Task
Goal
We want visually consistent social media graphics that match our brand identity (soft pastel colors, friendly fonts, and our clinic logo).
Your Tasks:
Social Media Post (Single Image): Sample here
Theme: “Pet Care Tip of the Day”
Size: Instagram square (1080x1080 px)
Include 1 short tip + clinic logo
Carousel Post (Multi-Slide): Sample here
Theme: “5 Signs Your Pet Needs a Vet Visit”
5 slides (1 sign per slide + cover + ending/CTA slide)
Friendly icons/illustrations + soft color scheme
Infographic: Sample here
Theme: “Dog & Cat Vaccination Schedule”
Layout: clean, easy-to-read timeline or chart
Include both dogs & cats with key vaccines + recommended ages
Use icons, pastel colors, and brand fonts
Design Guidelines:
Fonts: Comfortaa (headings), Poppins (body text)
Colors: Pastel palette (light blue, mint, peach, pink, cream)
Logo: Place on all creatives
Export in PNG/JPG format (1080x1080 for posts, 1080x1350 for carousel/infographic)
Expected Deliverables:
1 Pet Care Tip Post
1 Carousel (5–7 slides)
1 Infographic
Sage & Honey Café – Mock Client Brief
Sage & Honey Café – Mock Client Brief
Objective of This Mock-Up Project
The goal of this project is to simulate real tasks you may encounter as a Virtual Assistant specializing in social media management and graphic design. You’ll practice planning content, writing captions, and creating branded graphics that reflect Sage & Honey Café’s cozy, artisanal identity.
What You Will Gain
Hands-on experience creating a content calendar and social media assets.
Practice applying brand guidelines (fonts, colors, tone) to your work.
A chance to showcase your outputs as portfolio pieces to future clients.
Insight into how real client requests are structured and delivered.
The Role of the Brand Board
Before you start, it’s important to understand the value of a brand board. A brand board is like the café’s visual identity guide — it includes the logo, fonts, color palette, and mood imagery. This ensures that all designs and posts feel unified, recognizable, and professional.
Social Media Manager Task
Social Media Manager Task
Campaign: Seasonal Drink Launch – Honey Matcha Latte
Goal: Build excitement, showcase the product, and highlight positive customer experience.
Your Tasks:
Draft a 3-Day Mini Campaign Plan
Day 1: Teaser Post – Spark curiosity about the new seasonal drink.
Day 2: Product Highlight – Showcase the Honey Matcha Latte with key selling points (taste, ingredients, vibe).
Day 3: Customer Review Post – Share a mock testimonial or user reaction.
Prepare Captions
Write 3 short captions (friendly, cozy, inviting tone).
Include a clear CTA (e.g., “Try it today!” “Available this week only!”).
Hashtag Research
Provide at least 5 trending hashtags in the café/coffee niche.
Mix branded + general hashtags (ex: #CafeVibes, #HoneyMatchaLatte).
Output Format: Google Docs or Google Sheets (organized by Day, Caption, Hashtags).
Graphic Design Task
Graphic Design Task
Campaign: Seasonal Drink Launch – Honey Matcha Latte
Goal: Create branded visuals that match Sage & Honey Café’s cozy, earthy aesthetic.
Your Tasks:
Poster/Flyer for Social Media: Sample here
Announce the Honey Matcha Latte launch.
Use brand colors (earthy greens, honey yellow, warm neutrals).
Include product photo or illustration, logo, tagline, and price (you may create mock details).
YouTube Thumbnail: Sample here
For the video: “How We Make Our Signature Honey Matcha.”
Bold, readable text + product image + café vibe.
Make it eye-catching and aligned with brand style.
FB/IG Banner Update: Sample here (The one at the head of the brand board is banner)
Update the cover/banner with seasonal promo.
Include tagline: “Taste the Sweetness of Honey Matcha – Limited Time Only.”
Design for desktop + mobile visibility (safe zones).
Output Format: Canva link + exported PNG/JPG files.
📂 Submitting Your Work
📂 Submitting Your Work
Save your outputs in a Document file (Google Docs/Word) or Google Sheet for the campaign plan and captions.
Export your graphic designs as PNG or JPG files, and save the Canva link if applicable.
Make sure to label each creative clearly (e.g., Poster – Honey Matcha Latte Launch, YouTube Thumbnail – Signature Honey Matcha, FB Banner – Seasonal Promo).
This labeling is important so you can:
✅ Organize your work for review and feedback.
✅ Reuse them later as portfolio samples when applying to real clients.
If you’d like to receive feedback, send your output to: zharmaine.culianan.yfj@gmail.com with the subject "Niche name + Brand name" (Sample: Social Media Manager Task - Sage & Honey Café)
Note: You can use free images from Pinterest or other free resources for this mock-up project. Just make sure the images you choose match the brand board (colors, mood, and style).
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