YUWEI FU

Work

My work focuses on leading design for complex Enterprise Platforms, establishing Design Systems, and driving AI Transformation to deliver measurable business outcomes across global organizations.

Oracle - UX Director (2022-25)

Oracle ERP & EPM (2022-25)
Financial Planning & Analysis
AI Transformation

Established the AI Trust Model and governed the roadmap from predictive to agentic AI, modernizing 400+ workflows.

Results

+12% forecast accuracy improvement
60% Faster Finance Cycles
97% Most Willingness to Recommend

#AI Transformation, #Platform Strategy, #UX Governance, #Enterprise SaaS

Oracle ERP (2023-25)
Touchless Expenses
Mobile APP

Led the initiative to automate corporate expense management using AI Agents, focusing on accuracy and user adoption.

Results

26K Expense items auto-submitted (75% of total)
95%+ accuracy of receipt matching
80% User satisfaction

#Mobile B2B, #AI Automation, #FinTech, #Product Leadership

Amazon - UX Manager (2018-22)

Business Data Technologies (2020-22)
Data Central Platform
Head of design

Established the UX practice and delivered DataCentral, a unified platform for data discovery, lineage, and governance.

Results

Consolidated 5 apps into 1 platform
62K Monthly Active Users
15 mins Time-on-task Reduction (from 5 Days)

#Design System, #Data Platform, #Governance, #UX Leadership, #0-1

Amazon Marketplace (2019-22)
Seller Experience Outcomes: A Unified Experience Framework

Operationalized a quality framework (Seller Experience Outcomes) that enforced design standards and aligned 12+ organizations.

Results

5.3M Seller Contact Reduction
28% Customer Satisfaction Score Increase

#Cross-Org Alignment, #Platform Strategy, #Governance, #Metrics

Amazon Global Selling (2018-20)
Global Logistics Platforms

Led design for end-to-end global logistics platforms, enabling cross-border commerce for 210K+ Sellers.

Results

210K+ Sellers fulfilled 2B+ units
38% YoY reduction in operating costs
4.5/5 Seller satisfaction improved

#B2B Logistics, #Global Scale, #Platform Architecture, #0-1

Agencies - UX Lead/ Senior Designer (2010-18)

fuboTV x Fantasy Interactive (2017)
TV Streaming Platform

UX Lead: Led the product redesign effort, focusing on platform architecture to drive content discovery and rapid viewership growth.

Results

200% increase in viewership after fubo app redesign
$78M post-launch funding raised by fuboTV

#Consumer Platform, #Streaming UI, #Growth Design, #UX Lead

McDonald's x Method (2015-16)
Kiosk Ordering System

Sr. UX Designer: Designed a multi-language, cross-platform ordering system that drove self-service adoption and increased basket size.

Results

6% lift in sales for the first year, and 2% lift for the second year in the U.S.
20%-30% more customer spends on a kiosk comparing to a human cashier
Led to 1,000 stores kiosk installation quarterly for the next two years in the U.S.

#Kiosk Systems, #Retail Tech, #UX Scaling, #Service Design