My Journey as a Designer, Builder, and Leader
My Journey as a Designer, Builder, and Leader
I’ve spent the last 15+ years designing and leading digital experiences across enterprise SaaS, global marketplaces, and award-winning consumer products.
My path has taken me from New York’s top digital agencies, to Amazon’s global commerce ecosystem, to Oracle’s flagship ERP & EPM platforms, where I most recently led the design transformation toward AI-powered finance workflows.
What connects every chapter of my career is simple:
I love turning complexity into clarity and helping people thrive through great design.
Experience
Oracle
2022-2025
UX Design Director, ERP & EPM
As UX Design Director for Oracle Fusion Cloud ERP & EPM, I led one of the company’s largest modernization initiatives—shaping the future of AI-powered finance experiences across planning, close, reporting, and expenses.
Key Contributions
AI Platform & Agent Design: Led the design vision for AI-powered financial automation, including the core finance UX component to the Oracle AI Agent Studio. Pioneered the design and delivery of 10+ role-based AI agents that automated high-stakes financial workflows.
Design System Scaling: Modernized 400+ enterprise pages and established UX patterns adopted across ERP & EPM.
GenAI for Finance Repository: Led GenAI-powered automation for financial narrative reporting and analysis.
Expense Management Automation: Orchestrated the UX for expense management workflow automation through AI agents that pre-validates expenses.
Cross-Functional Leadership: Partnered with VPs of Product and Engineering to define the multi-year AI and UX modernization roadmap and scaled AI execution successfully.
Team Leadership: Managed global designers across U.S. and Mexico; mentored talent from intern to senior principal.
Impact
Contributed to $4.7B annual revenue (24% CAGR)
30% faster close (4.5 days saved)
50% reduction in manual effort for reconciliation
97% Gartner, most willingness-to-recommend for EPM Planning
Recognized with Webby and Indigo Awards for Redwood Design System excellence
This role sharpened my expertise in enterprise ecosystems, AI-powered workflows, and strategic design leadership.
Amazon
2018-2022
UX Manager, Marketplace & Business Data
At Amazon, I led UX teams across Marketplace, Global Logistics and Business Data Technologies (first ever UX team) that power the $300B+ third-party seller ecosystem.
Key Contributions
Simplified Global Selling Workflows: Redesigned end-to-end cross-border trade workflows, reducing task time by 28%.
Data-Driven & AI-Powered Experiences: Partnered with engineering to unify Marketplace, Supply Chain, and Finance data into scalable analytics platforms.
Ecosystem & Platform Strategy: Defined the UX vision for a 3-year strategic plan to improve the seller journey, expand global logistics, and automate compliance.
Global Team Leadership: Established and scaled a global UX team of up to 12 designers. Fostered an inclusive culture and successfully mentored 3 designers to senior roles.
Impact
80+ features launched across Marketplace & Logistics
Enabled 210K sellers to fulfill 2B+ units/year
113% YoY growth in inbound units
38% cost reduction in shipping operations
Improved satisfaction to 4.5/5
Here, I learned to build systems that operate at global scale, and became a stronger manager, strategist, and collaborator.
Fantasy Interactive,
Method,
The Martin Agency,
MRM Worldwide, SapientNitro,
R/GA, etc.
2010-2018
Lead/Senior/UX Designer — Craft, Creativity & Award-Winning Design
Earlier in my career, I built my foundation in New York’s world-class digital agencies including Fantasy Interactive, Method, The Martin Agency, MRM Worldwide, SapientNitro, R/GA, etc.
Across these agencies, I designed for Fortune 500 brands, media giants, consumer electronics, financial institutions, and emerging startups.
Select highlights
Designed McDonald’s global kiosk system (40% adoption in Australia; 6% retail lift in U.S.)
Created Nickelodeon’s first tablet/mobile app (1.8M downloads, #1 in App Store, Emmy Award)
Designed LG Smart TV OS, JP Morgan internal platforms, Samsung mobile OS
Led UX for FuboTV, eventually helping the company raise $78M post-launch
Worked on Google Project Re:Brief, winner of Cannes Silver Lion
These experiences shaped my foundation in craft, storytelling, and multi-platform design skills that I continue to apply in enterprise and AI-driven work today.
Leadership
Approach
Balances clarity, vision, and empowerment
I believe in:
Inspiring with vision, delivering with purpose
Growing people first
Creating systems that scale, not bureaucracy
Leading through partnership with PM, Eng, and Execs
Driving measurable business outcomes through great design
Design leadership is about multiplying impact, not about controlling the work.
Beyond Work
Teaching, Mentorship & Thought Leadership
I believe great design leaders grow people, not just products.
Top ADPList Mentor — coached 200+ designers
Founder of UX Coaching & AI Agent Bootcamp — guiding designers in AI + SaaS careers
Guest Lecturer at the Fashion Institute of Technology (FIT)
Speaker at global design events
Mentorship keeps me connected, curious, and continuously learning.
What's Next
I’m excited to continue shaping the future of AI-driven enterprise software, building high-performing teams, and designing intelligent systems that help people work smarter, faster, and with more confidence.
If you’re building what’s next in AI, enterprise SaaS, or global platforms,
I’d love to [connect].