UX Coaching with Yuwei Fu

Level Up Your UX Career with Personalized Coaching + AI-Powered Support

Guidance from a UX Director/Manager (Oracle, Amazon) + access to my AI mentor, available 24/7.

Why I Coach

When I first came to the U.S. as an F-1 visa student, I struggled—starting with ESL classes and a library job. Over time, with mentorship, persistence, and hard-won lessons, I grew into a UX Manager at Amazon and a UX Director at Oracle.

With 15+ years of experience across agencies, startups, and big tech, I developed a proven UX career strategy that I’ve shared at FIT Mastered Class and in global design communities.

Coaching is my way of giving back—helping designers avoid trial-and-error, accelerate their growth, and confidently take their next career step.

What You’ll Gain

Career Strategy – Build a clear roadmap to grow with confidence.
Hiring Manager Insights – Learn how recruiters and leaders evaluate candidates.
Portfolio & Resume Upgrade – Showcase your impact and stand out in the market.
Interview Practice – Mock interviews, portfolio interview, and whiteboard prep.
Future-Ready Skills with AI – Learn how AI is reshaping UX and how to design AI-powered experiences.

My Unique Edge

Beyond traditional coaching, I bring future-ready tools:

UX Coaching GPT – On-demand guidance with my frameworks, interview prep tips, and leadership insights.
AI Agent Bootcamp – Learn how to apply UX to AI-powered experiences and lead in the AI-driven era.

Proven Results at a Glance

300+ designers coached across students, career switchers, and senior professionals
20+ mentees landed new roles in 2024 alone
Mentees hired at top companies including Amazon, Microsoft, Capital One, Intuit, Verizon, and Walmart, etc.
Career outcomes: breaking into UX, landing dream internships, advancing to senior/principal roles

Success Stories from My Mentees

💬 “From architecture to UX Designer at Sam’s Club.” — Shenyi Zhang, UX Designer, Sam’s Club

💬 “Yuwei helped me land an internship at Microsoft.” — Sun-Q Kim, UX Research Intern, Microsoft

💬 “I grew from junior to principal designer with his coaching.” — Alison Zhang, Principal Product Designer, Capital One

💬 “His feedback gave me the confidence to connect my experiences to roles—and secure job offers.” — Yifei Chen, UX Designer, OKX

💬 “Yuwei helped me refine my portfolio and taught me how to see through the hiring manager’s eyes.” — Chia-chi Ma, UXUI Designer, General Tool

💬 “His guidance sharpened my portfolio and interviews, and helped me land my ideal role.” — Jane Hu, UX Designer, AXA XL

👉 [Read More Testimonials →]

My Work Experience

UX Director, Oracle – Leading UX direction for ERP and EPM platforms, driving modern design transformation and AI-powered experiences.
UX Manager, Amazon – Led UX direction and strategy for Marketplace platforms, building teams and influencing $81B in revenue.
Agencies (R/GA, Sapient, Method, Fantasy) – Designed global kiosk systems for McDonald’s, operating systems for LG & Samsung, enterprise apps for JP Morgan Chase, and the first Nickelodeon app (Emmy Award winner).

👉 [Connect on LinkedIn →]

What to Expect in Coaching

1:1 coaching sessions are personalized to your career goals. You’ll get:

Direct feedback on your portfolio, resume, and interview prep
Career strategy tailored to your strengths
Practical, actionable steps to stand out in the job market
Support navigating today’s UX landscape, with AI as a differentiator

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