Design for the User (Recruiters & Hiring Managers):
Make it easy to navigate and skim.
Prioritize clarity over cleverness.
Structure Content Strategically:
Home page → Case studies (2–3 strong ones) → About → Contact.
Use the STAR or Design Thinking Framework:
Situation: What was the problem?
Task: What were you trying to achieve?
Action: What did you do (with artifacts)?
Result: What was the outcome (with metrics)?
Emphasize your decision-making process, not just final screens.
Quantify results when possible (e.g., "Increased conversion by 18%").
Avoid just showing deliverables — explain why they mattered.
Mention trade-offs, constraints, and what you’d do differently next time.
2–3 well-crafted case studies are better than 6 average ones.
Remove anything that doesn’t represent your best thinking.
Keep the case study to ~5–7 minutes of reading time.
Balance visuals and narrative.
Use whitespace and hierarchy to improve readability.
Avoid overly fancy interactions that obscure content.
Share your role, challenges faced, what you learned.
Add a short "Behind the Scenes" section if relevant (e.g., Figma files, sketches).
Show how you collaborate (mention cross-functional teamwork, research sessions, usability testing).
Recruiters often skim portfolios quickly.
Ensure it loads fast, especially on mobile.
Have a PDF version or Notion version ready for quick access if needed.