Whirlpool India

Our History

Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for washing machine category.

In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw the acquisition of major shares in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Ltd. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.

Our Brand in India

The Whirlpool Brand in India is the symbolic representation of the spirit that drives and inspires us to be consistent with what we do best, making Home Appliances with advanced and intuitive technology to give our customers better than expected results every time.

This enormous success comes from an enduring brand vision that drives us to create a strong bond with all our consumers. This bond has been created and strengthened over the years by providing forward looking solutions that have partnered with our consumers in managing their home life well.

Our Brand Philosophy

At Whirlpool we believe in the glory of making everyday count just the way every homemaker does. We believe that delight lies in getting the everyday tasks done beyond one's expectations. We also believe that advanced technology should always deliver superior performance. For isn't that what technology is all about, surpass expectations every time and leave you with a sense of delight. At Whirlpool we are purposeful and never lose sight of what performance means and how it should be delivered. We design our Home Appliances with advanced technology which is intelligent, intuitive and innovative. Our Home Appliances provide an ever present assurance of better than expected results in everyday tasks at home. And when one experiences this every time it simply makes moments in home life even more enjoyable. That's what we believe in and that's what we are committed to delivering at Whirlpool.

FMCD Sector

The Indian FMCD (Fast moving consumer durables) Industry is one of the fastest growing in the world. The consumer durables market is expected to reach US$ 20.6 billion by 2020. Urban markets account for the major share which is 67 percent of total revenues in the consumer durables sector in India.

As brand penetration increases, consumption of these products is expected to grow in rural markets. Also, as the government plans to invest in rural areas for electrification, demand for durables like Refrigerators and Washing machines is expected to increase. Thus, FMCD Sector seems promising in the days to come.

*https://www.ibef.org/industry/consumer-durables-presentation