Whirlpool Corp.

Whirlpool Corp.

Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

Where Moments Matter™

For generations, we have done the right thing, helping people make the most of the time so they can focus on what really matters – their families and their lives. In everything we do, for generations to come, we will sustain our commitment to making each experience an extraordinary one.

Leaders in Innovation

We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise, it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.

Our Brands


Our Vision

Best branded consumer products... in every home around the world


Our Mission

Create demand and earn trust everyday


“Providing products and trusted brands that meet specific consumer needs through diverse and engaged employees, doing business with integrity and improving the communities in which we live has been our benchmark for 100 years.”

Jeff M. Fettig, Chairman and CEO