To You, My New Name Card is an innovative and personalized variety show jointly produced by Douyin and Hunan TV. Each season revolves around a group of celebrities who are given a chance to experience a different aspect of their lives according to their own wish list for a day, activating the B side of their careers. On the 15th of November 2021, the show was announced alongside their guest for the first quarter of the show, Lay Zhang under the title All "Xing" project  (全 "兴 “计划) , which will span over 4 episodes and feature Lay taking on 4 different tasks/ roles for a day in each of the episodes respectively. Episodes are available to be streamed on Douyin every Saturday at 18:00 CST starting from the 20th of November 2021.