BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

The BSBA Major in Marketing Management is an undergraduate program which aims to provide students with the essential knowledge, skills, and values required of a marketing professional. The program aims to equip students with a strong foundation in marketing management theories and other related concepts that will prepare them for careers in the creation, delivery and promotion of products and services for target markets.

Through theoretical and experiential learning approaches using traditional and flexible learning modalities, the program aims to produce graduates who are adaptive, analytical and have the capacity to convey their ideas through written, oral and digital means. Guided by the PUP values, the course likewise envisions graduates with leadership skills, ethical values, service orientation, and readiness to take on the demands of the industry, government, and other sectors, locally and globally.

Program Learning Outcomes

1. Demonstrate and communicate effectively through oral, written, and digital means the marketing theories and concepts. In doing these, to also be able to adhere to ethical standards in professional and personal settings.

2. Utilize research tools and results in analyzing the business environment and development of marketing plans and strategies to address market needs and contribute to nation development.

3. Demonstrate capacity to apply software and applications (analytics, statistics) in doing marketing research and understanding shifting business environment and consumer behavior.

4. Demonstrate adaptability and willingness to continuously learn from colleagues, industry, markets and other relevant sectors.

5. Display leadership skills and the capability to work independently and with groups.