WordPress is a simple platform to learn, but it's a challenge to master. If you're a company owner attempting to build a WordPress website from the ground up, you might need the support of a consultant to get over some of the most typical roadblocks.

Running an internet business should be a lot easier with a WordPress consultant on your side.

In this post, we'll go through some of the scenarios in which you could want the assistance of a WordPress expert. Then we'll go through some pointers and questions to help you choose the right person.

Let's get started!

The Concept of a WordPress Consultant is Introduced

No one knows what consultants do, it's a running joke. People frequently mistake them for freelancers, yet their skill set is far more specialized.

Let's look at the distinctions between the two:

• WordPress Freelancer - A freelancer is ideal if you want assistance with duties or a specific project. They may assist in the installation of WordPress, the configuration of plugins, the completion of little chores, and design or development work, among other things.

• WordPress Consultant - consultants take a more holistic approach to your business and can offer guidance on how your website fits into the entire plan. They might be able to assist you to enhance the performance of your website, increasing conversions by altering the design, establishing marketing funnels, and boosting your SEO (SEO).

To put it another way, you hire a consultant because you need to advise from someone with a lot of expertise. When you employ a freelancer, on the other hand, you're looking for someone to do a specific assignment.

A greater charge is generally associated with the level of specialty that consultants bring to the table. This is why it's critical that you thoroughly research anyone you want to hire as a consultant, as we'll discuss momentarily.

The Advantages of Working with a Consultant WordPress (And When to Do So)

Some WordPress consultants are "jacks-of-all-trades" or full-stack marketers, while others like to specialize in a certain area.

A WordPress Expert may also have the following specialties:

WordPress SEO Project Help for Website design:

• Search engine optimization (SEO) — An SEO consultant may examine your website's content structure, run an on-page SEO audit, and assess your present link-building strategy, all of which can be improved with action steps.

• Email Marketing - Nowadays, most websites are built with the intention of generating an email list. Working with a consultant who is also knowledgeable about email marketing can help you build up an email nurturing sequence on your website.

• Social Media Marketing - WordPress experts that specialize in social media can assist you in developing a plan for generating traffic and leads using social media platforms such as Facebook, Twitter, and Pinterest, among others.

• Website Performance - Your site's performance has a significant impact on the user experience. As a result, there are many experts that specialize in assisting you in optimizing for speed and security.

• Conversion Specialist — these consultants specialize in landing pages, copywriting, and CTAs, among other things. Their ultimate objective is to assist you in increasing conversions on your website.

The sort of WordPress consultant you engage will be determined by your company's requirements. However, there are two things you must ensure before bringing someone on board.

First and foremost, you have the financial means to hire a professional. Second, figure out what you want from the consultant in terms of overall results.

In conclusion, if you have some specific business goals in mind, you may begin your search for a WordPress expert!

How Can You Tell If You've Hired the Right WP Consultant?

If you're intending to engage a WordPress expert, you should conduct some preliminary research before deciding on one.

Here are some pointers to get you started:

1. Ascertain that they are active members of the WordPress community.

WordPress consultants are usually found because they've created a name for themselves in the community and are frequently suggested by others.

To show how they're involved, consider the following examples:

• They give talks at conferences or community gatherings such as WordCamp.

• They contribute to famous WordPress blogs such as WPBeginner, CodeinWP, WP Tavern, WP Explorer, and others as guest bloggers.

• They write plugins or themes, produce books, and develop courses, among other things.

Checking for recommendations from prominent WordPress sites is another approach to locating consultants. For example, at Beaver Builder, we have a list of Beaver Builder Experts that we suggest.

Consultants and agencies make up a large portion of the expertise we suggest. This means you'll be working with specialists or even a complete team, which may be a better match depending on the complexity of your project.

2. Examine some of their previous work: WordPress

WordPress experts with a lot of experience should be able to present several instances or case studies of accomplishment for past clients. Inquire about their website design portfolio if they produce websites.

Inquire for screenshots of Google Analytics website traffic for previous projects if they conduct SEO. If they provide email marketing, inquire about some of their email nurturing sequences or copy.

You may even go a step further and ask if they have any references so you can check what other clients have said about working with these people in the past.

If you know a little bit about digital marketing and WordPress, outstanding consultants are usually simple to detect. However, if you're searching for a consultant and marketing isn't your strong suit, this might be an issue.

Your best chance for assessing their skill is to bring in someone from your team, if feasible, who can assist you in making a more accurate judgment.

Consider this scenario: You want to hire a new WordPress developer, but you're in control of funds and don't have any technical experience. You might assess a candidate only on the basis of their résumé and portfolio.

However, bringing someone you trust with tech experience into the room to assist you to ask the key questions and assessing the candidate's responses is the wisest choice.

This leads us to the following part, which covers the questions you should ask potential applicants.

3. Find out if they're a good fit by asking the right questions.

You're undoubtedly used to conducting interviews as the person in charge of hiring. In most cases, the procedure is asking questions, receiving responses, and then allowing the interviewee to do the same.

You've undoubtedly narrowed down your list of WordPress consulting prospects at this point, but you still need to figure out which one is the greatest fit for your company. Tags: articles projects responsive, business code, web project, wordpress consulting, wordpress, web design, business code, responsive projects, wordpress web design, wordpress support, web design project,

Here are some questions to help you narrow down your choices to just one:

• What was the last company for which you worked, and how did you assist them?

• What makes you a good fit for my company?

• Could you describe your typical consulting process to me?

• Could you offer any examples of great outcomes you've achieved for clients in the past?

• What data will you require in order to complete your work?

Each of those questions can be answered in a variety of ways. However, we urge that you pay close attention to how consultants respond to you on numbers three, four, and five.

The third question should give you a general indication of what you're in for. If you have someone else in the room with a comparable background, they can assist you to figure out if their proposed approach makes sense.

Before you employ WordPress experts, it's also crucial to understand what degree of access they'll want. If you engage an e-commerce consultant, they may want full access to your WooCommerce settings and other information.

Finally, you'll need to discuss the consultant's fees at some time. However, like with other things, the old adage "you get what you pay for" applies, so don't be hesitant to spend on a skilled consultant.