Siddharth Vijay "Sid" Mallya was born on 7 May 1987, is an American aspiring actor who was raised primarily in Britain. He is the son of Indian Businessman Vijay Mallya, the chairman of UB Group (an Indian conglomarete that is primarily in the alcoholic business). and the grandson of Vittal Mallya, who was the company's previous chairman.
He has been an online and television host and male model, and is pursuing a career in acting. He has also worked as director of the IPL cricket team Royal Challenger Banglore (RCB), which is owned by his father, and as a marketing manager for Guinness (a product of Diageo, a large drinks company closely tied to his father's business).
After graduating from university, Mallya spent a year working for drinks giant Diageo, as an assistant brand manager on Guinness. It was widely expected that he would follow in his grandfather and father's footsteps and take over the family business. At the beginning of 2010, he moved to India, and became director of the Royal Challengers Bangalore (RCB) IPL cricket team owned by his father.[ While he was at the RCB, the team reached both the IPL and CLT20 finals in the same year. He oversaw the team's "Green Initiatives", which led to RCB claiming to be the world's first carbon-neutral sports team through fan engagement.
After appearing on various talk shows as a guest, he launched his own online chat show called No Boundaries at the beginning of 2012. The self-published show was written and hosted by him. On the show he interviewed some notable cricket players, including Chris Gayle, Adam Gilchrist and AB de Villiers. Later that year, he appeared as the lead presenter and judge on the NDTV Good Times show, "The Hunt for The Kingfisher Calendar Girl 2013".
He has received awards like Hello! India Hall of Fame Awards 2010 – Celebutante of the year ,Rotary Vocational Excellence Award 2010 ,GQ Men of The Year Awards 2011 – Most stylish man in India ,Power Brands Hall of Fame Awards 2011 – For work on RCB