Piruz Khambatta

Piruz Khambatta, Chairman and Managing Director, Rasna Pvt Limited has a Bachelors Degree in Biochemistry and in Law. He is associated with the brand since 1997 as a Chairman and Managing Director. Khambatta’s accomplishments at Rasna lie in his diligence in developing innovative concepts, whether it is the pioneering ‘Relish a gain’ corporate strategy or the introduction of the revolutionary Rasna ‘Ek ka Do’, cited as the single biggest attempt by a company of this category to grow the market. Khambatta has been conferred “Asia Pacific Entrepreneurship Award 2009 instituted by Asia’s most prestigious entrepreneurship award, instituted by Enterprise Asia a very premier Asian NGO with governing board comprising of past and present ministers of Asian countries.

Rasna Pvt. Ltd. is a family-owned ISO 9002 and HACCP Certified Company. Rasna has a 90% market share and actually owns the category. The company has a huge distribution network comprising 35 depots, 2,500 stockists, 1.8 million retail outlets and 700 sales people across the country. Rasna’s products are available in more than 40 countries worldwide. Rasna’s philosophy rests on producing and marketing the best of products and developing long-term relations in the market. Over the last many years, Rasna has successfully spread its wings with its Exports Division, offering the extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the global markets. Rasna has also been awarded with The International Taste and Quality Institute (iTQi) award and host of other awards and applauses.

Speaking with Yash Ved of IIFL, Piruz Khambatta says, “We are targeting 40% sales growth for FY1213.”