Rajiv Bajaj

Managing Director of Bajaj Auto since 2005

Rajiv Bajaj graduated first in class, with distinction, in Mechanical Engineering from the University of Pune in 1988, and then completed his masters in Manufacturing Systems Engineering, with distinction, from the University of Warwick in 1990.

He has since worked at Bajaj Auto in the areas of Manufacturing & Supply Chain (1990-95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005), and has been its Managing Director since April 2005.

His current priority is the application of the scientific principles of Homoeopathy to the task of building a brand centred strategy at Bajaj Auto with the objective of achieving its vision of being one of the world’s leading motorcycle manufacturers.

He has been on the board of Bajaj Auto Ltd since March 5, 2002.

He realigned marketing and sales while introducing some of the successful new products into selective international markets. 2005 onwards he serves as a Managing Director- He developed the Corporate theme of Profitable Growth through a cross-functional effort of Winning Products, Satisfied Customers, and Lean Operations.

If innovation in this country depends on government approval and judicial process, it won't b a case of Made In India but it will become MAD in India.

~Rajiv Bajaj