What is a Vlog?

A vlog is a video blog or a video log that provides an individual or groups of people an opportunity to share their personal account of a particular subject area.

Vlogs can be about many things, but they always feature the creator and their life as the main subject. There are vlogs for: Beauty, cooking, DIY, gaming, health and fitness, lifestyle, technology, and travel; and their purpose could be to entertain, educate or inform.

They are created on a regular basis, i.e., daily or weekly, and their length vary considerably. Once created, they are then uploaded on an online video sharing platform.

Vlog Styles

Although there are a variety of vlogs covering a lot of topics, from travel and adventure to food and lifestyle; there are two prominent styles for creating them. These are to day-in-the-life style video or to adopt a video style that shares your expertise.

A day-in-the-life video is when a content creator shoots a “behind-the-scenes” video that allows their viewers to learn more about them through their daily rituals.

In a day-in-the-life vlog, the vlogger documents everyday life, the adventures they go on, or a goal they are hoping to achieve. Their videos may show them in different locations as they conduct their daily routine. This vlogging style is especially popular for documenting family life and travels.

Alternatively, you can create a video that shares your expertise. Using this style helps establish the vlogger as an expert in a field. It shows their audience that they know what they are talking about and that they can provide valuable information. These videos can help establish trust between the vlogger and their viewers. Once this is achieved, the vlogger is able to monetize their vlogs and earn money through sponsorship.

In a sharing your expertise vlog, the content creator talks/walks their viewers through an object or process. These videos can either be informative or instructional. Informative videos brief the audience on products or subjects whereas instructional videos demonstrate processes. Popular examples of this style of vlog include video on the latest gadget videos or beauty tutorials.

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