This collection of ads focuses on customized program driven, The Thread (Yahoo Shine) and DeModa (Yahoo Espanol) and targeted ad units that are multilayered featuring "in banner" interactive content. These units include "Smart Ads" and Rich Media ad units.
Each unit offers traffic driving elements to the brand site, promotional items such as browsing modules, videos and downloads within the unit itself as well as unique programing video segments (The Thread, DeModa).
The custom units I designed for Nioxin featured multiple levels of interaction and customization. I was tasked to include an introduction animation, product shot, CTA, map and store locator for each banner size in the series. Manipulating the content to fit correctly was the greatest challenge but the set was successful.
De Moda was a sponsored, live brodcast fashion show that ran on Yahoo! Espanol. I generated 2 to 3 custom sponsorships for the show each month, these sets featured a seriese of banner ads and take overs.
These custom designs were for an upcoming sponsored program called Ponte en Forma that focused on fitness and health on Yahoo! Espanol.