The Gap "My Story"
This project features a full page brand take-over, floater and original custom rich media expandable unit. The multi-tabbed expandable unit offers five rotational ad modules as well as user informational and interactive options.
The "My Story" element of the unit drives traffic to the site and promotes brand awareness by asking users to add their own unique brand experience, share it and have the opportunity to see it featured on the site.
This collection of ads focuses on customized, program driven, targeted ad units that are multilayered featuring "in banner" interactive content. These units include Magazine ads, "Smart Ads", and Rich Media ad units.
Each unit offers traffic driving elements to the brand site, promotional items such as browsing modules, videos and downloads within the unit itself as well as unique programing video segments (The Thread, Yahoo Shine and DeModa on Yahoo Espanol).
Schick "Skintimate"
This ad campaign was created to promote a brand sponsored contest. The Mosaic ad platform was used to generate an interactive "match" game that would reveal a password upon completion to enter the contest as well as promote brand awareness and drive traffic to the site.
Custom Expandable Units.
This collection of ads focuses on unique, user initiated ad units that are multilayered featuring "in banner" interactive content. Each unit offers traffic driving elements to the brand site as well as promotional items such as browsing modules, videos and downloads within the unit itself.