Working with client assets is always a joyful challenge, combining assets, quickly and efficiently in an array of ad sizes to make a cohesive set is talent. I generated style guideline with type, hierarchy and flow for the team to follow so that we could achieve consistency and keep the integrity of the brand. We are currently moving to new rounded button styling to align with our developing website. I am always looking for new was to refine and streamline the process for consistency and efficiency.
The In-Store program has just completed its’ first year. I developed the landing pages and mobile layouts while working the UX team and then developed the logo identifier for the program on the B2C side. The program is heavily client influenced, which gives my team greater exposure to working directly with the advertisers and meeting their standards while keep our guidelines consistent. The program has double in requests and revenue and out clients and project managers are very happy with our work.