ABOUT ME
My name is Vanessa Adams and I am a front-end, cross platform, graphic designer with expertise in on-line advertising, marketing, branding, and UX design. I work with all forms of multi-media from digital to print. I have extensive experience in brand and campaign management. I am an expert typographer and can develop copy for campaigns.
I manage projects from inception, to development, to launch, for corporations and art direct and manage projects for my freelance clients. I am a well rounded, experienced designer with a strong work ethic, excellent time management and a positive attitude.
In recent years I have moved primarily into project and department management, creative directing sales and marketing campaigns for multiple verticals and coordinating data collection for each.
As a graphic artist it is my job to make visual pieces that communicate, are visually intriguing, relevant and utilizes the newest technologies available. For me, the joy in my work comes from creating designs that I can be proud of and visual designs my clients are excited about that fulfill their needs.
Thank you for taking the time to review my work!
EXPERIENCE
PRODEGE, LLC.
Sr. Visual Design Manager, B2C
Nov 2021 - Present · 1 yr 5 mos
Oversee creative direction and quality control for all Sales and Marketing collateral for 6 verticals, Swagbucks, MyPoints, InBoxDollars, Upromise, Tada and ySense. Coordinate production of collateral across multiple team disciplines, AdOps, Discover, Shopper, Shop, Social, UA, International & Marketing.
Design process onboarding for new Sales and Marketing team members, coordinate campaign launches with project managers, work with project managers on brand development and analytics. Liaison for Sales and Marketing teams.
Responsible for streamlining advertising collateral across affiliate sites, reducing production time and increasing revenue quarterly.
Work with Creative Director on ad unit development on branded sites, UX/UI.
Manage a team of 7 designers, project scheduling, mentorship, design and career development and performance review.
Senior Visual Designer, Creative Lead
Sep 2017 - Nov 2021 · 4 yrs 3 mos
Creative Lead (B2C Services) - Oversee creative direction for three verticals: AdOps, Discover and Marketing. Work with project managers on brand development and analytics. Act as liaison for Marketing, AdOps, International and Sales teams.
Responsible for streamlining advertising collateral across affiliate sites, reducing production time and increasing revenue quarterly.
Redesigned and developed multiple Marketing and gaming programs for Swagbucks and MyPoints.
Liaison for Sales, Marketing, Product and Design teams.
February 2018 - November 2019
UX designer and Creative Lead for all SHOP products, web and mobile web. Designed and developed In-Store Shop campaign across all affiliate sites.
Design Team mentor.
VISUAL DESIGNER, CREATIVE DIRECTOR
Contract Graphic Designer for Advertising and Marketing
Apr 2014 - Nov 2021 · 7 yrs 8 mos
Freelance Senior Visual Designer for FOX Broadcasting Company, BLT Communications, LLC, AvatarLabs, Munchery and Art Director and project manager for private clientele.
Visual design, design consultation and strategies for private clients.
Projects include logo design with corresponding identity systems, website architecture, design and development, promotional videos, online advertising, app development and strategic growth planning.
YAHOO! INC.
Senior Visual Designer
Jun 2006 - Mar 2014 · 7 yrs 10 mos
I designed and generated innovative display ads for US Sales, averaged 3.23 new projects a day, approx. $75,824,770 in ad revenue contributing to $1,077,610,525 in total per year.
I was responsible for producing 3 to 5 original ad campaigns per month for The Thread and DeModa on Yahoo en Español.
I designed original campaign pitch collateral for the annual UpFront sales event. My designs were instrumental in helping meet 2/3 of the ad sales goal each year.
I produced collateral for annual Sales Conference for 6 years, logo design, videos, visual ads, info graphics, decks and presentations.
Design lead for internal marketing collateral for multiple Yahoo! teams and services within the company.
EDUCATION
SKILLS