Aim 5

Social Marketing

This aim focuses on reaching individuals who may not be aware of specific suicide prevention programs or messages. “Social marketing” refers to the process of conceiving, planning, pricing, promoting, and distributing a specific message to influence a target audience. Social marketing has been found to be an effective way of reaching students, as it has the potential to promote helping resources and to educate the general public on mental health, including ideas for positive coping/self-care/gatekeeper behaviors.

Work on FL-LEADS

In our FL LEADS grant, this project has a few important phases. First, we are conducting focus groups with members of one or more of the following groups: 1) Individuals with lived experience; 2) Mental health professionals; 3) Mental health service administrators. Information gathered from focus groups includes feedback on current suicide prevention campaigns, as well as suggestions for future campaigns. This information will be transcribed, coded, and qualitatively evaluated to identify main themes, which will be used to create the suicide prevention messaging. Once the messaging has been created, it will be evaluated both qualitatively (i.e., feedback from focus groups) and quantitatively (e.g., behavior change constructs). The messaging will be further refined and disseminated in several channels (e.g., social media, websites, groups), with the ultimate goal of increasing utilization of mental health services in the state of Florida.

Presentations

Diaz, E., Dennis, S., Browne, N., Wu, F., Whalen, A., Evans, L., Gryglewicz, K, & Karver, M. (2025, April). Refining Suicide Prevention Messaging: Insights from Community Focus Groups Disproportionately Impacted by Suicide. Presentation to the 4th annual meeting of the virtual Suicide Research Symposium.

Dennis, S., Evans, L., Schuck, A., Monahan, M., Gryglewicz, K., Elzy, M.B., Brown, R.R., & Karver, M.S. (2024, April). Development and Feasibility of a Social Networking Web Tool for Increasing Connectedness Among College Students. Presentation to the 3rd annual meeting of the virtual Suicide Research Symposium.

Karver, M. S., Le, K., Webster, A., Schuck, A., & Cao, E. (2024, January). Suicide Prevention: Where we have been and new directions. Keynote Speaker Presentation to the 6th annual meeting of the virtual Activist Lab Boot Camp.

Bohn, J., Karver, M., Roggenbaum, S., Sever, A., & Agrawal, K. (2024, January). Suicide Prevention Panel. Panel discussion member at the 6th annual meeting of the virtual Activist Lab Boot Camp.

Schuck, A., Kneusel, J., Espinet-Pizarro, K., Taylor, L., Gryglewicz, K., & Karver, M. (2023, May). Evaluating the effectiveness of suicide prevention campaigns: A community-based approach. Presentation at the 2nd annual meeting of the virtual Suicide Research Symposium.

Karver, M.S. (2019, December). Suicide Prevention: Research and Recommendations for Working with At-risk Youth. Invited paper presented for the annual David Gallagher Memorial Lecture at the NYU Child and Adolescent Psychiatry Grand Rounds, New York, NY.

Orlowski, E., Rosler, M., Lerch, R., Courteaux, Monahan, M., Jordan-Arthur, B., Alitz, P., Bozzay, M., Hangartner, R., & Karver, M. (2017, April). Safe, Effective, and EvidencedBased: A Randomized Controlled Trial Evaluating SPRC’s Guidelines for Social Marketing. Paper presented at the 50th Annual Conference of the American Association of Suicidology, Phoenix, AZ.

Rosler, M. A, Williams, L. M., Monahan, M., Sulbaran, A., Ruiz Chavez, D., Villagas, E., Berkevich, B., Vroom, E., Hangartner, R., Jordan-Arthur, B., Gleason, L., Karver, M. (2016, April). Social Awareness Campaign: A part of the University of South Florida Collaborative Suicide Prevention Project. Poster presented at the Substance Abuse and Mental Health Services Conference, Washington D.C.

Karver, M. S., Brown, R., Gryglywicz, K., Witmeier, M., Elzy, M., Dean, M., Labouliere, C., Jordan-Arthur, B., Chen, J., & Kutash, K. (2011, October). Florida's Suicide Prevention Plan: Does it work?. Invited workshop presented at the 2011 Florida Prevention Conference, Orlando, FL.

Karver, M. S., McLeod, B. D., Nezu, C., Kendall, P., Brown, B., & Talan, J. (2009, November). How to talk to the media about research findings. In M. S. Karver (Chair), How to talk to the media about research findings. Panel discussion conducted at the 2009 Association for Behavioral and Cognitive Therapy, New York, NY.

Tarquini, S. J., Labouliere, C. D., Totura, C. M. Wienke, Kutash, K., & Karver, M. S. (2007, December). A SAMHSA initiative: The evaluation of a multiple component suicide prevention program. Poster presented at the SAMHSA/CMHS Youth Suicide Prevention Conference, Portland, OR.

Tarquini, S. J., Labouliere, C. D., Totura, C. M. Wienke, Kutash, K., & Karver, M. S. (2007, November). A SAMHSA initiative: The evaluation of a multiple component suicide prevention program. Poster presented at the Governor’s Office of Drug Control and the Statewide Office of Suicide Prevention’s 2007 Florida Suicide Prevention Conference, Tampa, FL.

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