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Customer Market >>> Customer Markets Integration >>> Closed Customer Groups
Closed customer groups arise when the customers (individuals or companies) are combined in order to get better terms of service from suppliers.
The suppliers are also interested in interacting with such groups because this reduces the cost of attracting and retaining customers.
Problems (Contradictions)
Problems (Contradictions)
The suppliers should build relationships with an individual customer so as to best meet the customer's needs.
The suppliers should build relationships with large groups of customers in order to reduce costs.
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solutions
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