The produce suppliers should build relationship with each individual customer, so as to best meet his/her needs.

The produce suppliers should build relationships with large groups of customers in order to reduce costs.

The company should be large and have a complex structure to perform a large number of diverse operations for the development, production, and delivery of a complex product to the customers.

The company should be small and have a simple structure in order to:

• reduce the variety and complexity of the company activities;
• focus on a small number of core operations;
• have a small stuff;
• minimize the cost of development, production, sale, and delivery of products to customers.