In June 2024, I began a case study for the Fashion Scholarship Fund. My objective, as outlined by the project requirements, was to research a brand of my choice and devise a merchandising plan that leveraged technology for enhanced efficiency. I selected Anthropologie as my focus, analyzing its customer demographics to pinpoint a growth opportunity in assortment. Based on my research, I proposed a kids apparel category. To gather valuable data for informed merchandising decisions, I suggested implementing Augmented Reality (AR) technology, in the form of a virtual try-on feature, to provide a unique and interactive shopping experience. This innovative approach aimed to optimize inventory management and cater more effectively to the needs of Anthropologie's customers. 

Scroll below to view the full case study presentation and awards earned.

The Virgil Abloh “Post-Modern” Scholarship Fund was established by the late fashion designer Virgil Abloh to support students of Black, African-American, and African descent pursuing careers in the fashion industry.

• Focus: The fund aims to foster equity and inclusion by providing financial aid and comprehensive support services, including mentorship and career development opportunities.

• Impact: The scholarship has awarded numerous scholarships to promising students, helping them overcome financial barriers and pursue their dreams in the fashion world.

• Legacy: The fund continues to honor Virgil Abloh's vision and legacy by empowering the next generation of diverse talent in the fashion industry.

This Scholarship recognizes talented young professionals in the fashion industry and are part of the FSF's broader effort to award scholarships for fashion-focused students. 

Benefits beyond monetary compensation:

• Each scholar is provided a career coach/mentor from Kohl's.