What I Did: Developed a comprehensive Retail Sales Dashboard Report in Power BI, designed to provide a crystal clear picture of a retail business's performance. This project transforms raw transactional data into strategic insights, enabling the business to understand its inventory efficiency, financial achievements, and market penetration across various countries. Key Insights & Features Total Revenue by Year: Provides a precise quantification of the business's overall financial success and year-over-year revenue trends. Total Sales Quantity by Year: Highlights the volume of goods sold annually, indicating sales efficiency and demand. Total Invoice Number by Year: Tracks the number of transactions, reflecting customer activity and operational scale. Customer Growth by Year: Visualizes the expansion of the customer base over time, a key indicator of market acceptance. Revenue by Country: Breaks down sales performance geographically, identifying top-performing markets and areas for potential expansion or focus. Inventory Stock Overview: Offers insights into goods stocked, aiding in managing inventory levels and reducing potential overstocking. Monthly Sales Trends: Visualizes sales performance month-over-month, revealing seasonality and peak sales periods. How I Achieved Results & Tools Used: My approach focused on delivering a comprehensive and actionable solution: Data Cleaning & Transformation: Utilized Power BI's capabilities to ingest raw retail data, ensuring data quality and preparing it for robust analysis. Advanced DAX Calculations: Leveraged DAX (Data Analysis Expressions) extensively to create complex measures for accurate calculations of total revenue, sales quantities, invoice numbers, customer growth, and country-specific performance. This ensured the dashboard provided precise, trustworthy metrics. Intuitive Dashboard Design: Designed an interactive Power BI dashboard that presents key financial and operational metrics in an easy-to-understand visual format, enabling business owners to quickly grasp their current standing and historical performance. Problem-Solving Focus: Directly addressed core retail challenges by providing visibility into stock levels and revenue streams, empowering the business to make data-driven decisions on inventory management, sales strategies, and international market focus. Impact: This dashboard empowers the retail business to quickly assess its current market position, identify growth opportunities by country, optimize inventory, and gain a clear understanding of its financial health and sales dynamics, ultimately leading to improved business performance and profitability.
Key Insights & Features," and "🛠 How I Achieved Results & Tools Used" bold and perhaps larger headings. Use bullet points for insights and tools...