Key Insights & Features 

💡 What I Did This project involved a comprehensive analysis of car sales and operational data to deliver actionable insights and drive strategic decision-making. I transformed raw, complex datasets into clear, executive-level reports and interactive presentations in Power BI. A key aspect of this project was addressing data limitations by generating a simulated data table using DAX, enabling robust time-intelligence analysis and the calculation of yearly revenue trends even from incomplete date records. 📊 Key Insights & Features Yearly Revenue Breakdown: Developed DAX formulas to precisely calculate and compare total revenue generated for each year, providing a clear financial overview. Sales Performance Tracking: Created dynamic dashboards to monitor daily, weekly, and monthly sales trends, identifying peak periods and potential slowdowns. Profitability Analysis: Analyzed profit margins by car model, sales region, and customer segment to pinpoint high-value areas and areas needing improvement. Inventory Optimization: Provided insights into vehicle turnover rates and identified stagnant inventory, helping to optimize stock levels and reduce holding costs. Customer Segmentation: Through detailed analysis, I identified key customer demographics and purchasing behaviors, informing targeted marketing strategies. Performance Monitoring: Established and tracked key performance indicators (KPIs) for sales team productivity and efficiency, leading to data-driven coaching opportunities. How I Achieved Results & Tools Used My methodology focused on ensuring data accuracy and delivering high-impact insights: Data Acquisition & Cleaning: Utilized Excel and SQL to extract, clean, and transform large datasets from various sources (e.g., CRM, inventory systems), ensuring data integrity and consistency. Data Modeling & DAX: Built a robust data model in Power BI, leveraging DAX extensively to create calculated columns and measures. The simulated date table was a critical DAX implementation, allowing for accurate time-based aggregations and comparisons across years.  Interactive Dashboard Design: Designed intuitive and interactive dashboards in Power BI that visualize complex data in an easily digestible format, enabling stakeholders to drill down into specifics. Executive Reporting: Translated complex analytical findings into concise, visually compelling reports and presentations tailored for executive decision-makers. Impact: The insights derived from this analysis facilitated data-driven resource allocation, optimized sales processes, and helped identify underperforming product lines or sales regions, leading to targeted interventions and improved business performance.