Embedded Files
GET IN TOUCH
Each user has a unique search intent and can tailor their search terms accordingly. As a result, ten people looking for the same thing may use different search terms to find it. But, what makes search terms such an important factor to monitor for SEO? Let us investigate.
What is the distinction between keywords and search terms?
While keywords and search terms may appear to be the same thing, there is a distinction between them according to the best SEO company in Delhi.
A search term is anything that a user types into a search engine to find what they're looking for. A keyword, on the other hand, is something that a search engine has indexed. Search engines crawl web pages to determine their purpose and index them based on the keywords found on the pages.
When a user feeds a search term, search engines parse and comprehend it from a pool of indexed keywords to present the best results to the user. In an ideal world, search terms and keywords would also be a perfect match.
How do you locate Search Terms?
Google Search Results
To learn more, enter your search terms into the "related searches" section of the SERPs. While typing in your keywords, you can also look at the autocomplete suggestions below the search box.
Google Trends
Google Trends is a very useful free tool that will allow you to find all related search terms and queries to your main search term. It also offers data such as trending search terms, popular search queries, and much more.
Realize the true value of Search Terms
There's a lot more to search queries and terms than you might think. Search engines associate search terms with keywords to rank pages. Investigating how your target user base may search the internet can assist you in carrying out successful keyword research and marketing campaigns.
Contact an experienced digital marketing company in UK today to realize the true potential of search terms and stay ahead of the competition.
Audio Version : Click Here
Page updated
Google Sites
Report abuse