The Only Thing That Matters In SEO In 2021

Ask a top SEO company in UK or any good digital marketing agency in India… They would tell you how the SEO landscape has changed. Sure, the basics like “create good quality content” and “build quality backlinks” are still the same but the fundamental has shifted. The conversation has moved from what search engines want to what users want. All the attention is now on user-experience. And UXO is the only thing that matters in SEO in 2021. Google’s latest Page Experience update and its core web vital metrics reaffirms this well. So, if your existing SEO strategy hasn’t been refined around UX already, you’re making a big SEO mistake that’s going to hurt your organic results in the long run.

Optimize everything on your website to deliver users an excellent experience. Some steps would be quick, like removing render-blocking scripts and changing the color of your CTA buttons. Other tasks would be time-consuming, continuing and progressive in the subsequent months, like creating newer content and re-purposing old blog posts. Your internal link building ought to have the UX focus as well. If you’re linking irrelevant, non-related pages with each other – and you’re using clickbaity or poor anchor texts, this would also delivers bad experience to users. From the images you use to the first-fold hero copy – everything on your website can influence user experience. This is why do auditing of your website to identity gaps and then optimize the side for user-experience.

Unless you have extensive SEO experience, doing this by yourself if going to be a challenge. This is why consider consulting a top SEO company in UK. Get their help in learning more about UXO or user-experience optimization, and how you can improve you website.

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