Launched A New Website? Avoid These 15 Critical SEO Mistakes

When you have just launched a new website, it’s common to go overboard with SEO with the hopes to rank higher on Google faster. Just ask the top SEO companies Australia about how many such clients they encounter every week.

It’s important to devise a proper SEO strategy with a defined checklist that prevents you from making critical SEO errs.

Here are 15 SEO mistakes you must avoid if you have just created a new website:

Keyword Stuffing

This is the practice of overusing keywords or phrases in the content of a website in an attempt to manipulate the site's search engine rankings. This is a mistake because it can make the content difficult to read and can harm the site's search engine rankings.

Not Optimizing Title Tags and Meta Descriptions

Meta tags are displayed in search engine results pages (SERPs) and can help improve the click-through rate (CTR) of a website. Not optimizing these elements can result in lower CTR and lower search engine rankings.

Not Having A Mobile-Friendly Website

More and more people are using mobile devices to access the internet, so a website needs to be mobile-friendly. A website that is not mobile-friendly can be difficult to use on a mobile device, which can lead to a poor user experience and lower search engine rankings.

Not Using alt tags for Images

Alt tags are text descriptions that are used to describe the content of an image on a web page. They are important for accessibility and search engine optimization because they can help search engines understand the content of the page. Not using alt tags can result in lower search engine rankings.

Not Regularly Updating the Content on A Website

Search engines prefer websites that are regularly updated with fresh, relevant content. If a website is not updated regularly, it can become stale and lose its search engine rankings over time. It's important to regularly add new, high-quality content to a website to maintain its search engine rankings.

Not Having A Clear Website Structure

A well-structured website makes it easy for search engines to crawl and index its pages, which can improve its search engine rankings. A website with a poor structure, on the other hand, can be difficult for search engines to understand and can result in lower search engine rankings.

Using Too Much Flash or JavaScript

While these technologies can add interactivity and visual appeal to a website, they can also make it difficult for search engines to crawl and index its content. This can hurt your search engine rankings.

Not Using Social Media Effectively

Social media can be an important part of an overall SEO strategy. By sharing links to a website on social media platforms, it can help to drive traffic to the site and can improve its search engine rankings. Not using social media effectively can result in missed opportunities to improve a website's search engine rankings.

Not Having A Strong Link Profile

The links that point to a website from other websites are an important factor in search engine rankings. Having a strong link profile, with many high-quality, relevant links, can help to improve a website's search engine rankings. On the other hand, having a weak link profile, or having a large number of low-quality or irrelevant links can harm a website's search engine rankings.

Not Using Analytics to track and Measure the success of an SEO Strategy

Analytics tools can provide valuable insights into the effectiveness of an SEO strategy. By tracking key metrics, such as the number of visitors to a website, the keywords that are driving traffic, and the pages that are performing well, it's possible to identify areas for improvement and fine-tune an SEO strategy. Not using analytics can make it difficult to measure the success of an SEO effort and can result in missed opportunities to improve a website's search engine rankings.

Not Having Unique, High-Quality Content

The content on a website is an important factor in search engine rankings. Having unique, high-quality content can help to improve a website's search engine rankings, while having duplicate or low-quality content can harm them.

Not Using Header Tags Properly

Header tags, also known as H1, H2, and H3 tags, are used to structure the content on a web page. They help to organize the content into sections and can make it easier for both users and search engines to understand the content of the page. Not using header tags properly can make it difficult for search engines to understand the content of a page, which can result in lower search engine rankings.

Using too Many pop-ups or ads

Pop-ups and ads can be annoying to users and can interfere with their ability to access the content on a website. This can result in a poor user experience, which can harm a website's search engine rankings.

Not Optimizing for Local Search

Local search refers to the practice of optimizing a website for a specific location. This is important for businesses that serve a specific geographic area, as it can help to improve their visibility in search engine results for that area. Not optimizing for local search can result in lower search engine rankings for local search queries.

Not Having A Secure Website

Security is an increasingly important factor in search engine rankings. Websites that use HTTPS (Hypertext Transfer Protocol Secure) are considered more secure than those that use HTTP, and search engines may give a higher ranking to HTTPS websites. Not having a secure website can result in lower search engine rankings.

Need Help Ranking Higher on SERP?

If you're serious about organic discovery, getting help from the best digital marketing company in kolkata is highly recommended. Work with SEO experts to not only steer clear of these common mistakes but to create a data-driven SEO strategy that brings you better and faster results.