10 ASO Mistakes to Avoid in 2022 Part 2

Read part 1: 10 ASO Mistakes to Avoid in 2022

6. Not learning from competitors

You need to know what works for other companies before you can do it for yourself. In fact, it might be best if you don’t try new things at all - just focus on what has worked for your competitors. This will make sure that your site doesn’t get penalized by app stores because of something new or unknown about it. If you need help with competitive analysis, contact a top digital marketing company in India.

7. Treating ASO as a one-time job

ASO is a long-term commitment and requires ongoing effort to stay ahead of competitors. It’s not a one-time job, so it’s important to treat ASO as more than just a campaign - it should be treated like any other marketing strategy, with regular updates, new tactics, and new strategies.

8. Not doing A/B testing

A/B testing is an essential part of testing any marketing strategy - especially when it comes to app store optimization. You can test different versions of your campaign with the same keywords to see what performs best. This is known as split testing, and it’s incredibly important to do before you start investing heavily in paid advertising campaigns or other types of marketing campaigns.

9. Using black hat practices

The most common mistake that brands make when they are trying to boost their app's visibility is using black hat techniques. These include keyword stuffing, link building, and social media spamming. The problem with this is that these methods can backfire, making your app harder to find in search results.

10. Not monitoring the results

ASO success can be measured by how high in search results your app ranks and how many users click through to download it (even if they don’t actually install). It’s important to monitor these metrics regularly so that you can adjust your strategy as needed.

Final words

If you're looking for a way to stand your app out from the crowd, ASO can do just that. However, it's important to remember that it's an ever-shifting landscape that changes based on numerous factors. As such, avoid making these mistakes at all costs. In addition, to boost your downloads, make sure you undertake other initiatives as well, like social media marketing. For that, you can seek help from agencies that offer SMO services in India.