What Are The Top SEO Trends That Will Be Important In This Year?

For more than 20 years now, SEO has been a fascinating marketing strategy. Since the introduction of Google, online presence has gradually become a must for most businesses out there and there is a growing demand to getting high rankings on online searches, and the release of Web 2.0. Most firms started producing content and hiring self-styled Search Engine experts from digital marketing agency Kolkata to rank on Google after realizing the potential of online search.

With every Google update, many trends and ideas regarding SEO techniques are coming to the fore. Google ranking is still the main objective of SEO today. Read and find out about some of the top trends that will be important in this year.

Trying to Get Top Voice Triggered Search ranking

According to recent data, voice search is becoming more popular. Actually, it's fairly easy. Why use text when you can just ask the question out loud? If AI voice recognition is not that good, people would choose not to utilize it. However, AI is becoming better. Google's voice search had an accuracy rate of 95% in 2018. Additionally, it appears that voice search usage has grown recently. In 2023, there will be a greater emphasis on obtaining top rankings on Google’s Voice Triggered Search results.

SEO Outside of Google

It is not advisable that you spend a lot of time and money optimizing your website for Bing, DuckDuckGo, and Yahoo. According to experts, people look for relevant content on websites like Facebook, YouTube, and Amazon. Today, an SEO agency in USA professional is being forced to think of ways beyond Google SEO to make client businesses get more reach and exposure online. Optimizing your blog or website for Amazon, YouTube, Twitter, Facebook etc is also important, depending on the nature of your business.

Following the Guidelines of Google EAT

Over 10,000 search quality raters are employed by Google globally, as per a study conducted in 2020. These "raters" are in charge of performing searches and assigning a quality score to the pages that show up in the top results. Guidelines are distributed annually, with the most recent one made available to the public. Recommendations for ranking websites with the EAT architecture are part of a SQR guideline. The ones with the most helpful content should be ranked first, it also indicates. The lowest ranking should go to websites that do not try to help users or those with pages that possibly cause harm, spread hate, or deceive or misinform users.