September 2024 | Report Format: Electronic (PDF)

U.S. Aromatherapy Diffusers Market Growth & Trends

The U.S. aromatherapy diffusers market is anticipated to reach USD 762.4 million by 2030, registering a CAGR of 8.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. A rise in the number of offices and hotels in the country has led to a significant demand for aromatherapy diffusers. Rising product adoption in spas is emblematic of a broad movement toward enhancing the overall wellness experience of customers. These devices, designed to disperse essential oils into the air, have become integral to spa environments as they offer a range of benefits that extend beyond mere fragrance. These factors are anticipated to augment market growth over the forecast period. Moreover, the trend of using aromatherapy as an alternative medicinal therapy is growing among millennials in the country.

Due to these changes in healing therapy trends, key companies are undertaking new initiatives and developing new products. According to the U.S. Census Bureau, the millennial population in the country was 72.2 million in 2022, surpassing the baby boomer population in the same year. Thus, increased population of millennials is expected to fuel product demand, as they focus more on natural healing than manmade drugs. In the U.S., these products are often incorporated with energy-efficient features to minimize their environmental footprint. For instance, diffusers with low energy consumption and automatic shut-off functions contribute to energy conservation. Some companies are offering refillable or recyclable packaging for their essential oils, thereby promoting a circular economy, and reducing waste generation.

This approach resonates with environment-conscious consumers who purchase products after considering their entire lifecycle, right from their production to their disposal. Major retail chains and department stores, such as Forest Essential and Target, distribute products across the country, allowing consumers to physically experience the product before purchasing. Also, collaborations with health-focused establishments, spas, or holistic wellness centers are a common distribution strategy used by industry players. These channels cater to consumers seeking aromatherapy as part of a broader wellness approach. Hence with a significant rise in the number of retail chains and departmental stores, the product demand is expected to increase.

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U.S. Aromatherapy Diffusers Market Report

U.S. Aromatherapy Diffusers Market Report Highlights

• The ultrasonic products segment dominated the market and accounted for a share of 66.7% in 2023 owing to product characteristics, such as use of electronic frequencies to create vibrations in the water that are transmitted to the surface where the essential oil floats

• The hypermarkets/supermarkets segment accounted for the largest revenue share of 43.0% in 2023 asthey have a larger availability of goods and offer products at a lower prices than other retail formats

• The e-commerce segment is expected to register the fastest CAGR of 9.7% from 2024 to 2030 as increased advertising and marketing by key players encourage product sales through online shopping

• The spa & relaxation segment dominated the market in 2023 with a share of 52.5% and is anticipated to register the fastest CAGR of 9.0% from 2024 to 2030. In the spa industry, these products are used to create a relaxing environment for clients. Aromatherapy diffusers add luxury and enhance the spa experience. With the help of therapeutic essential oils, these diffusers can make the atmosphere really soothing

• In August 2023, Escents launched a fresh line of natural fragrance diffusers and reed essential oils, aiming to elevate the experience of body aromatherapy. The innovative Reed Diffusers introduced by Escents present customers with a distinctive approach to aromatherapy

• These diffusers incorporate micro-mini straws serving as natural wicks, efficiently drawing the liquid upward and dispersing it into the surrounding air. This design proves especially well-suited for smaller and confined spaces, offering a unique and effective method for experiencing the benefits of aromatherapy

U.S. Aromatherapy Diffusers Market Segmentation

Grand View Research has segmented the U.S. aromatherapy diffusers market based on product, distribution channel, and application:

U.S. Aromatherapy Diffusers Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018–2030)

• Ultrasonic

• Nebulizers

• Evaporative

• Heat

U.S. Aromatherapy Diffusers Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018–2030)

• Retailers

• Hypermarkets/Supermarkets

• E-commerce

• Others

U.S. Aromatherapy Diffusers Application Outlook (Volume, Thousand Units; Revenue, USD Million, 2018–2030)

• Residential

• Commercial

• Spa & Relaxation

List of Key Players in the U.S. Aromatherapy Diffusers Market

• Young Living Essential Oils, LC.

• d?TERRA

• Ryohin Keikaku Co. Ltd (Muji)

• Greenair

• ESCENTS

• Organic Aromas

• Puzhen

• Ellia

• Pilgrim

• Edens Garden

• NOW Foods

• Rocky Mountain Oils, LLC

• Helias Oils

• Stadler Form