September 2024 | Report Format: Electronic (PDF)

Protein Puffs Market Growth & Trends

The global protein puffs market size was anticipated to reach USD 552.58 million in 2030 and is projected to grow at a CAGR of 8.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Protein puffs offer a convenient and portable way to consume protein, making them an ideal option for time-pressed individuals. Moreover, the growing popularity of plant-based diets is fueling the demand for protein puffs made from alternative sources, such as pea protein and brown rice protein. Besides, consumers are increasingly prioritizing health and wellness, seeking convenient and nutritious snacks with high protein content. This trend is fueled by the growing awareness of the benefits of protein for muscle building, satiety, and overall health.

Manufacturers are developing protein puffs that are gluten-free, vegan, keto-friendly, and sugar-free, catering to the increasing number of consumers with specific dietary restrictions or preferences. This focus on inclusivity allows a broader spectrum of consumers to enjoy the benefits of protein puffs. In addition, the market is seeing a growing interest in functional protein puffs that offer additional health benefits beyond just protein. These products may contain ingredients like collagen, probiotics, or adaptogens, catering to consumers seeking to enhance their overall well-being and address specific health concerns.

The animal-based protein puffs segment held a major share of the global market in 2023. This segment generally caters to consumers who prefer the taste and nutritional profile of animal-derived protein sources. The animal-based source segment is characterized by its rich nutritional value, with high protein content and essential amino acids crucial for muscle growth and repair. Furthermore, animal-based protein puffs offer a satiating effect, leading to reduced cravings and better appetite control. The segment boasts a wide range of protein sources, including whey, casein, milk protein concentrate, and egg white, each offering unique nutritional benefits and catering to diverse dietary preferences.

The multi-serve bags segment held a major share of the global market in 2023. These bags typically contain larger quantities of product, making them ideal for households, families, or bulk purchases. The convenience and value proposition of multi-serve bags appeal to consumers seeking a cost-effective way to stock up on their favorite protein snacks. Moreover, multi-serve bags are often used in group settings, such as picnics, parties, or sports events. The larger packaging size allows for easy sharing and portion control, making them a popular option for social gatherings. The growing trend towards healthy snacking and the increasing popularity of portable snacks further contribute to the growth of the multi-serve bags segment in the global market.

The supermarkets & hypermarkets segment held a major share of the market in 2023. Supermarkets & hypermarkets are strategically positioned to capitalize on the convenience factor that drives protein puff consumption. Consumers are increasingly seeking on-the-go snack options that are quick and easy to consume, ideally located within familiar grocery stores. The growing presence of protein puff brands within the snack aisle, often positioned alongside other healthy snack options like granola bars and trail mixes, further emphasizes this convenience appeal. This accessibility, coupled with the increasing focus on healthy snacking within supermarkets & hypermarkets, provides a robust platform for protein puff brands to engage with a large and receptive consumer base.

North America accounted for the largest share of the market in 2023. Consumers in the region are increasingly conscious of their dietary choices and are actively seeking out high-protein snacks to support their fitness goals and maintain energy levels throughout the day. This has led to a significant demand for protein puffs, with retailers stocking a wide variety of options catering to different preferences, including flavors, textures, and nutritional profiles. Furthermore, the region has witnessed a surge in the popularity of plant-based protein sources, driving the development of protein puffs made with ingredients like pea protein, soy protein, and rice protein, appealing to consumers seeking ethical and sustainable choices.

Major players in the global market include Hormel Foods Corporation, Quest Nutrition, LLC, Taali Foods India, Twin Peaks Ingredients, Hippeas, Inc., Muscle Nation, In Good Hands, The Hershey Company, G Fuel andCome Ready Foods LLC. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.

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Protein Puffs Market Report

Protein Puffs Market Report Highlights

• Based on source, the plant-based segment is estimated to grow at a substantial CAGR over the forecast period. Manufacturers are responding to the growing demand for plant-based protein puffs by developing innovative products that cater to specific needs and preferences. The focus is on creating unique flavor profiles, using diverse plant-based protein sources like chia seeds, quinoa, and hemp, and exploring new textures and formats, such as crispy puffs, chewy bars, and even protein-infused snacks

• Based on packaging, the single-serve pack’s segment is estimated to grow at a substantial CAGR over the forecast period, driven by the increasing popularity of on-the-go snacking and the growing demand for portion-controlled snacks. Single-serve packs offer convenience, portability, and portion control, making them ideal for consumers with busy lifestyles who seek a quick and satisfying protein fix

• Based on distribution channel, the online segment is estimated to grow at a substantial CAGR over the forecast period. E-commerce platforms offer unparalleled convenience, allowing consumers to browse and purchase a vast array of brands and flavors from the comfort of their homes. This accessibility is particularly appealing to health-conscious consumers seeking specialized protein puffs with specific dietary restrictions, such as gluten-free, keto-friendly, or vegan options

• Asia Pacific is expected to grow at a considerable CAGR over the forecast period. Consumers in the Asia Pacific region are becoming increasingly interested in plant-based protein sources, driven by concerns about sustainability and animal welfare. This is leading to increased demand for protein puffs made from plant-based ingredients such as soy, pea, and rice

Protein Puffs Market Segmentation

Grand View Research has segmented the global protein puffs market report based on source, packaging, distribution channel, and region:

Protein Puffs Source Outlook (Revenue, USD Million, 2018–2030)

• Animal-based

• Plant-based

• Mixed sources

Protein Puffs Packaging Outlook (Revenue, USD Million, 2018–2030)

• Single-serve Packs

• Multi-serve Bags

• Bulk Packaging

Protein Puffs Distribution Channel Outlook (Revenue, USD Million, 2018–2030)

• Supermarkets & Hypermarkets

• Convenience Stores

• Online

• Others

Protein Puffs Regional Outlook (Revenue, USD Million, 2018–2030)

• North America

• U.S.

• Canada

• Mexico

• Europe

• UK

• Germany

• France

• Italy

• Spain

• Asia Pacific

• China

• Japan

• India

• South Korea

• Australia & New Zealand

• Central & South America

• Brazil

• Middle East & Africa

• South Africa

List of Key Players in the Protein Puffs Market Include:

• Hormel Foods Corporation

• Quest Nutrition, LLC

• Taali Foods India

• Twin Peaks Ingredients

• Hippeas, Inc.

• Muscle Nation

• The Hershey Company

• G Fuel

• In Good Hands

• Come Ready Foods LLC