July 2024 | Report Format: Electronic (PDF)

Toothpaste Tablet Market Growth & Trends

The global toothpaste tablet market size is expected to reach USD 118.3 million by 2030, exhibiting a CAGR of 8.2%, based on a new report by Grand View Research, Inc. The adoption of toothpaste tablets has been on the rise, particularly among younger generations, due to their convenience, eco-friendliness, and portability. Millennials, in particular, have shown a growing interest in sustainable and natural products, which has contributed to the growth of the toothpaste tablet market.

The growing number of environment-conscious consumers is also driving the demand for toothpaste tablets. As people become more aware of the environmental impact of plastic waste, they are looking for alternatives to traditional toothpaste tubes. Toothpaste tablets, which are often packaged in biodegradable or recyclable materials, offer an eco-friendly alternative to traditional toothpaste.

The increasing trend of digitalization has significantly impacted the toothpaste tablet market, with companies leveraging online retail platforms to reach a wider customer base. This shift has allowed manufacturers to increase consumer awareness about toothpaste tablets, leading to a surge in sales. An emerging trend in the market is the e-commerce subscription model. Companies like DENTTABS are taking advantage of this approach by providing customers with a regular supply of toothpaste tablets, which not only helps to increase sales but also fosters customer loyalty.

In addition to the benefits for manufacturers, the subscription model also offers advantages for consumers. Customers can enjoy the convenience of having toothpaste tablets delivered directly to their doorstep, without the need for frequent trips to the store. This model is particularly appealing to busy individuals, who value the ease of having a regular supply of essential products at their fingertips.

Moreover, the rising demand for clean-label and natural oral care products has led to a surge in the number of toothpaste tablet brands offering natural and organic options. This trend has contributed to the growth of the toothpaste tablet market, as consumers increasingly seek out eco-friendly and sustainable alternatives to traditional toothpaste. The use of natural ingredients in toothpaste tablet not only appeals to health-conscious consumers but also to those looking for environmentally friendly products. By choosing toothpaste tablets with natural and organic ingredients, consumers can reduce their environmental footprint and support sustainable practices. This growing preference for natural and organic toothpaste tablets has encouraged more brands to enter the market, leading to increased competition and innovation in the industry. The resulting market growth is expected to continue as consumers continue to prioritize sustainability and natural ingredients in their oral care products.

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Toothpaste Tablet Market Report

Toothpaste Tablet Market Report Highlights

• The fluoride-based segment accounted for a revenue share of 68.0% in 2023. This segment’s prominence is underscored by the American Dental Association’s (ADA) practice of only granting the Seal of Acceptance to dental cleansing products containing fluoride, thereby ensuring its widespread adoption and acceptance among consumers. This regulatory endorsement, coupled with the fluoride’s proven efficacy in preventing tooth decay, has solidified the fluoride-based toothpaste’s market dominance.

• The online stores segment held the largest revenue share of over 49.1% in 2023. This segment’s prominence is a testament to the growing trend of consumers increasingly relying on e-commerce platforms for their oral care needs. The convenience, variety, and competitive pricing offered by online stores have significantly influenced dental care consumption patterns, setting new standards in the industry.

• Toothpaste tablet manufacturers, including Unpaste (Avespan, LLC), have found a favorable market in department stores, where their products are available in approximately 200 stores across the U.S. This distribution strategy capitalizes on the convenience and variety offered by department stores, making them a preferred shopping destination for consumers seeking oral care products.

• In 2023, North America led the market share of nearly 38.8%, the demand for convenient and sustainable oral care products. This growth is attributed to the U.S. significant share of the global market, where innovative and eco-friendly toothpaste tablets are gaining popularity. The appeal of minimalist packaging, health-conscious consumer preferences, and the potential for online sales channels and collaborations with dental professionals contribute to the region’s market dominance.

Toothpaste Tablet Market Segmentation

Grand View Research has segmented the global toothpaste tablet market based on product, distribution channel, and region:

Toothpaste Tablet Product Outlook (Revenue, USD Million, 2018–2030)

• Fluoride-based

• Fluoride Free

Toothpaste Tablet Distribution Channel Outlook (Revenue, USD Million, 2018–2030)

• Online Stores

• Hypermarkets/Supermarket

• Pharmacy & Drug stores

• Others

Toothpaste Tablet Regional Outlook (Revenue, USD Million, 2018–2030)

• North America

• U.S.

• Canada

• Mexico

• Europe

• UK

• Germany

• France

• Italy

• Spain

• Denmark

• Sweden

• Norway

• Asia Pacific

• Japan

• China

• India

• Australia

• South Korea

• Thailand

• Latin America

• Brazil

• Argentina

• Middle East & Africa

• South Africa

• Saudi Arabia

• UAE

• Kuwait

List of Key Players in the Toothpaste Tablet Market

• Toothpaste India

• Archtek

• Colgate-Palmolive Company

• The Humble Co.

• HCP Wellness

• DENTTABS

• Germanics

• Pärla Toothpaste Tablets

• Dental Lace

• Kaylaan Llc

• Huppy

• Nelson Naturals Inc