Create Your First $10K Online Sales Funnel
Analytics provide a snapshot of your website at any given time. It will tell you where your visitors are coming from and what they are doing on your site. Knowing this will help you understand what part of their actions are leading to conversions and which are not.
Analytics will also measure which parts of your content are the most engaging. Here are some benefits you’ll experience by taking the time to regularly review your website’s analytic data :
● Create better advertising campaigns
● Improve content
● Understand the behavior of your audience
● New ideas and opportunities
● Track online traffic
● Track eCommerce performance
● Consolidated reports
Google measures key statistics of digital traffic on a website through its innovative free service, Google Analytics. While the numbers and statistics may seem insignificant, using them to your advantage can help elevate your online endeavors. Millions of websites around the world use it to ensure that they are doing things right.
Google Analytics is just one of many analytics tools available today and yes, you can use multiple analytic tools at the same time. Google Analytics is the most popular option since Google is the biggest search engine on the internet.
Google Analytics records how a user comes to your site, what actions they take on your site, and how they leave your site. Google Analytics can also measure the effectiveness of your campaigns, such as ads and emails, and any other tools.
When combined with Google Search Console, Google Analytics can give you data on how and when your website shows up in search results. This enables you to track a user from a click on the search result page all throughout your website and hopefully to an ultimate purchase.
How Does It Work?
Once you sign up for Google Analytics, you will be requested to place a bit of code on your web site. The code allows Google Analytics to record the data to measure so it’s important that the code is added to every page of your website. The information you get will then give you an idea of the demographics of your visitors, as well as their behavior.
Once Google Analytics is installed it starts tracking the following:
● User actions
● Views
● Clicks
● Pages visited
● Number of visitors
● User demographics
● And much more
It’s Free
The best part about Google Analytics is that it’s a free tool for anyone to use. It constantly gets upgrades, meaning the service gets even better. Today, Google Analytics uses machine learning AI, ad integration, and better data control features. Knowing all these metrics will help you understand what is working and what you should avoid to improve conversions that lead to more sales.