Create Your First $10K Online Sales Funnel
Search engine optimization (SEO) is one of the most effective marketing practices for generating leads, converting site visitors, and boosting sales. Fortunately, there are many tools businesses of any size or industry can use to enhance it. By using ideal techniques, even new companies can find their way into the coveted top Google results.
We recommend using Google Analytics to supplement other SEO efforts. It’s a free business tool with advanced features. Using it gives entrepreneurs access to valuable consumer information that can transform businesses.
Google Analytics is a powerful marketing tool that provides in-depth insight into a company’s online performance. As mentioned, it’s a free tool entrepreneurs can use to track key metrics immediately after joining. However, if you typically have more than 50 million visits a day and 10 million hits per month you may need to upgrade to Google Analytics 360, a paid version of Google Analytics with more features.
Without tracking digital marketing efforts, business owners won’t know how to improve them. With the help of Google Analytics, entrepreneurs can make data-based decisions that will maximize budgets.
This is some of the information Google Analytics can provide:
● Number of website visitors
● Location of website visitors
● Devices used to visit your website
● Audience interests
● External websites that drive traffic
● Reports from marketing campaigns
● Visitor segmentation
This marketing tool provides entrepreneurs with valuable information, but many business owners don’t know that they can use Google Analytics to complement SEO efforts. Let’s look at how we can use this marketing tool to achieve our SEO goals.
Google Analytics is a data-rich tool that can enhance SEO efforts. To achieve their goals, entrepreneurs should learn which data to gather and how to use it.
Some of the valuable information you can collect includes:
● Organic site traffic: Go to Acquisition and click Overview. You can view your detailed traffic breakdown here.
● Keyword effectiveness: Google Analytics has a dedicated section for keywords called Queries. You will find all the keywords that drive traffic to your website in this section.
● Most visited pages: Click on the Landing Pages section. Under the Search Engine Optimization page, you can track which pages on your website generate the most traffic. You can delve deeper and check which keywords led visitors to specific pages.
When you learn which keywords are effective, you can adjust your marketing campaigns immediately. As a start, you can run Google Ads using your most effective keywords and stop wasting your budget on those that don’t help you achieve your goals. You can also use such information to begin your link-building activities.
Elevate Your Digital Presence Now
Google users run 5.4 billion searches daily. If you haven’t started investing in SEO, we suggest you do so immediately. Using SEO tools will get your site in front of quality visitors, which drastically improves conversion rates and revenue. Google Analytics is just one tool that will help in your business’s SEO journey.