Create Your First $10K Online Sales Funnel
If you own a website and want to know how many people visit it and what they are doing, then you need a tool like Google Analytics. Google Analytics is one of the best tools when it comes to tracking website traffic.
It lets you learn about the people who visit your website and what their browsing behaviors are. Although there are several alternatives out there, Google Analytics remains one of the top analytics tools available today.
To help you find the data you need for website traffic, you can begin by heading to your Google Analytics dashboard and then clicking on Acquisition > All Traffic > Channels.
You will then be presented a Google Analytics web traffic report of your website. This is where you can view which channels are bringing in the most traffic. Channels are normally grouped into 4 categories:
1. Direct - These are website visits where a user came directly to your website. For example, a person typed in your url in the browser versus searching for your website on a search engine or clicking a link from an email.
2. Referral - These are website visits where a user came from another website. This can include social media sites such as Facebook, blogs, or affiliates.
3. Organic Search - These are website visits that resulted from a search results page. Some used a major search engine, such as Google, for a keyword, your websites appeared, and the user clicked on your link in those results.
4. Other - Any other website visit that can be categorized into the other three categories.
If you want a more in-depth look, you can click on the Source/Medium report under All Traffic. Doing so will narrow down a traffic source together with the channel.
To view traffic sources for a certain page linked to your Google Analytics account, go to Behavior > Site Content. In this section, you can choose if you want to view the traffic sources of all pages on your websites, those from landing pages, or for exit pages.
For your chosen page, click Secondary Dimension and then look for Source/Medium, which can be found under Acquisition.
You will then be presented with a list together with the sources of traffic. These are the websites your visitors come from before arriving at your own.
If you want to know which pages of your website people visit, click Behavior > Site Content and you will find the “All pages” report. This report will show you the pages that were visited based on your chosen period.
At the bottom of the report, you can view the total number of unique pages that people visited on your website.
And that’s it! Now you know how to view the traffic to your website and specific pages using Google Analytics. You also learned how to check which pages people visited.
This information is incredibly useful when monitoring your website traffic. It can help you make content and product decisions going forward to ultimately help you reach your target audience and increase your income.