Radici Urbane

Client
Ylenia Raimondi

Year

2025

Freelance project

Modena knows good food. It always has.

But right now? We’ve got something to prove.

New flavours, new ideas, and a new generation of makers.

Bringing back the craft of real bread, made by hand.

Because the best things take time to rise.

This identity was inspired by Ylenia's innovation in baking. For her new bakery in the heart of Modena, I wanted to create something that brought her warmth and craft to life.

At the heart of the identity is the sunshine bread icon, paired with typography that felt familiar yet fresh, alike her recipes.

Contact 

timwilcox1@hotmail.com