M&M's Brand Identity

Client
Mars Inc.

Agency
Jones Knowles Ritchie

Year

2022

Celebrating the & in M&M's

I worked as a core part of the team at JKR that refreshed M&M’s brand identity. We wanted to create a flexible brand identity that could be used across all touchpoints, mixed & matched to create moments of fun, all centred around togetherness and connection.

We embraced all the colours that you find in packs of M&M’s, and worked with monotype to create a custom quirky typeface that’s based on the m in the M&M’s logo. 

There's a reason you can't just have one M&M, and we wanted to show that. From visuals that celebrate togetherness, to bowls full of sharing candy- making for a dynamic and unexpected identity.

Contact 

timwilcox1@hotmail.com