A Recipe for Magic Visual Identity

Client
Coca-Cola

Agency
Jones Knowles Ritchie

Year

2023

Coke is the perfect pairing for any meal, from Takeout to Michelin Star.

With the abundance of choice available to newer generations- from challenger brands to delivery apps, Coke was losing it’s relevancy at meal times. 

Coke brings meals together with moments- making them a Recipe for Magic.

The idea? A Coke-centric expression of the “globally-local” vernacular of food,

celebrating real, everyday moments.

Coca-Cola assets meet iconic global cuisines, creating a distinctive and celebratory global toolkit. Coke loved locally, everywhere.

Contact 

timwilcox1@hotmail.com

Next Page