Foodmarks - Campaign Identity
Client
Coca-Cola
Agency
Jones Knowles Ritchie
Year
2023
Embedded Files
A moment, a meal - and an ice-cold Coca-Cola.
The Coca-Cola Company's Foodmarks celebrates (and recreates) real iconic cultural moments that centre around the perfect pairing of a meal and a coke. In collaboration with Ogilvy and OpenX, I was a core part of the team at JKR creating the campaign identity with all the ingredients you need to bring the Recipe for Magic to life.
From the iconic moment of Marilyn drinking a Coke in Time's Square with a Hot-Dog, to Cazuza having a Pizza & Coke after his show in Rio de Janeiro - we brought these moments to life by creating stickers and patterns with hidden clues as to what they might be about, combined with Coke's iconic assets.
Credits
Creative Director
Kristie Malivindi
Design Director
Luke Thompson
Senior Designer
Chris Stevens
Campaign Idea
Ogilvy
UX/ UI
OpenX
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