Coca-Cola Food Fest
Client
Coca-Cola Global
Agency
Jones Knowles Ritchie
Year
2024
Embedded Files
Coca-Cola isn’t just a refreshing drink. Add food and friends and it transforms into a recipe for magic.
We created the ultimate destination for that magic to happen: a global food festival built from modular parts that can be combined in infinite ways. Coca-Cola’s iconic presence is felt at every turn.
The visual elements of global street food are reimagined in the brand’s distinctive style. A central fountain encourages moments of community and, of course, there’s ice-cold Coca-Cola uniting the world’s flavours, one local market at a time.
Credits
Executive Creative Director
Lisa Smith
Creative Director
Kristie Malivindi
Design Director
Luke Thompson
Senior Designer
Chris Stevens
Spacial Designers
Margarita Ianev
Holly Grounds
CGI Artist
Keanu Desmeu
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