Social Commerce and Online Word-of-Mouth (Network Dynamics)

Tianshu Sun, Siva Viswanathan and Elena Zheleva (2021) “Creating Social Contagion through Firm Mediated Message Design: Evidence from a Randomized Field Experiment”, Management Science, 67(2), 808-827.

Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva (2020) “Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments”, MIS Quarterly, 45(2), 789-820

JaeHwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun (2020) (All contribute equally) “Words Matter! Towards Pro-social Call-to-Action for Online Referral: Evidence from Two Field Experiments”, Information Systems Research, 31(1), 16-36.

Ni Huang, Tianshu Sun, Pei-yu Chen and Joseph Golden (2019) “Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment”, Information Systems Research, 30(3), 805-818.

Tianshu Sun, Max Wei and Joe Golden (2021), Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing, Forthcoming, Information System Research

Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun, Wonseok Oh (2021) “Reviewing Before Reading? An Empirical Investigation of Book Consumption Patterns and Their Effects on Reviews and Sales”, Information Systems Research, 32(4), 1368-1389.

JaeHwuen Jung,  Tianshu Sun, Ravi Bapna, and Joseph Golden (2020) “Social Learning in Prosumption: Evidence from a Randomized Field Experiment” (SCECR 2017, WISE 2017, ICIS 2018), Major Revision, Management Science

Aishwarya Deep Shukla, Guodong (Gordon) Gao, Ritu Agarwal and Tianshu Sun (2021) “Do Nudges and Privacy Control Affect eWOM Quantity and Quality? Evidence from Physician Reviews”, Major Revision, Journal of Marketing 

Andrew Heeseung Lee, Angela Choi, Tianshu Sun, Wonseok Oh, "To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content",  Forthcoming, Information Systems Research

Report on Social Sharing & Small Businesses

Tianshu Sun, 4 Digital Strategies for Small Businesses Recovering Post-Pandemic, Entrepreneurship Magazine