Tianshu Sun - Omnichannel Retail

Omnichannel Retail - with the Support of Mobile Technology, Internet-of-Things (IoT) and AI

Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph Golden (2020) "Sooner or Later? Promising Delivery Speed in Online Retail", (ICIS 2021 Best Paper in "Digital and Mobile Commerce"), Forthcoming, Manufacturing & Service Operations Management

Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva (2019) “Motivating Effective Mobile App Adoption: Evidence from a Large-Scale Randomized Field Experiment”, Information Systems Research, 30(2), 523-539.

Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin (2019), “Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment”, Management Science, 65(6), 2445-2945.

Xing Lan, Tianshu Sun, Jason Duan (2019) “Uncovering Offline Conversion Funnel with Internet-of-Things: the value of IoT data in Retailing Industry”, (Marketing Dynamics 2018, CIST 2018, ISMS 2017, POMS 2019, SCECR 2019), Major Revision, Information Systems Research

Yicheng Song and Tianshu Sun “Ensembling Experiments to Optimize Customer Journey: A Reinforcement Learning Approach” (Adobe Faculty Research Award 2020, Marketing Science Institute (MSI) Research Grant 2021, CIST 2021), Minor Revision, Management Science

Omnichannel Business Models - the Integration of Online Commerce & Offline Logistics

Zhikun Lu, Ruomeng Cui, Tianshu Sun and Lixia Wu (2024), "The Value of Last-mile Delivery in Online Retail", Major Revision, Management Science

Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu (2023) “Connecting Customers and Merchants Offline: Experimental Evidence from The Commercialization of Last-Mile Pickup Stations at Alibaba” (CODE 2018, WISE 2018, ICIS 2019, SCECR 2019), Forthcoming, MIS Quarterly

Brian Rongqing Han, Leon Yang Chu, Tianshu Sun, Lixia Wu (2023) “Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses”, (WISE 2019 Best Student Paper), Forthcoming Management Science

Omnichannel Services - The Role of COVID-19, Offline Environment, Social Interactions and Algorithms

Brian Han, Tianshu Sun, Leon Chu and Lixia Wu (2022) “COVID-19 and E-commerce Operations: Evidence from Alibaba”, Manufacturing & Service Operations Management, 24(3):1388-1405

Tianshu Sun, Max Wei and Joe Golden (2021), Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing, Forthcoming, Information System Research

Tianshu Sun, Susan Feng Lu and Ginger Zhe Jin (2016), “Solving Shortage in a Priceless Market: Evidence from Blood Donation”, Journal of Health Economics, 48(2016):149-165.

Wilson Lin, Susan Feng Lu, Tianshu Sun (2020) "Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions", (POMS 2019, INFORMS 2019, INFORMS Healthcare 2019), Major Revision, Manufacturing & Service Operations Management

Mingxuan Yue, Tianshu Sun, Fan Wu, Lixia Wu, Yinghui Xu and Cyrus Shahabi (2020) “Learning Contextual and Topological Representations of Areas-of-Interest for On-Demand Delivery Application”, Proceedings of the 2020 European Conference on Machine Learning (ECML-PKDD 2020 Best Applied Data Science Award, Runner-up)