Prosocial Behaviors - Blood Donation

Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin (2019), “Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment”, Management Science, 65(6), 2445-2945.

-- Best Paper, CIST 2015; Best Paper (Honorable Mentions), INFORMS Doing Good with Good OR 2015; Best Student Paper (Finalist), WHITE 2015

Tianshu Sun, Susan Feng Lu and Ginger Zhe Jin (2016), “Solving Shortage in a Priceless Market: Evidence from Blood Donation”, Journal of Health Economics, 48(2016):149-165.

-- Featured on Nobel Prize Laureate Al Roth’s blog and in NBER News; Winning Proposal, Institute for New Economic Thinking (INET) & Soros Foundation, 2013

Wilson Lin, Susan Feng Lu, Tianshu Sun (2020) "Persuasion, Donor Heterogeneity, and Workload: The Impact of Charitable Workers on Donors’ Blood Donation Decisions", (POMS 2019, INFORMS 2019, INFORMS Healthcare 2019), Major Revision, Manufacturing & Service Operations Management

Altruistic Motives in Social Sharing & Word-of-Mouth Referrals & Online Review

Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva (2020) “Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments”, MIS Quarterly, 45(2), 789-820

JaeHwuen Jung, Ravi Bapna, Joseph Golden and Tianshu Sun (2020) (All contribute equally) “Words Matter! Towards Pro-social Call-to-Action for Online Referral: Evidence from Two Field Experiments”, Information Systems Research, 31(1), 16-36.

-- Knowledge@Wharton; Best Paper Finalist & Best Paper in E-Business, ICIS 2016

Aishwarya Deep Shukla, Guodong (Gordon) Gao, Ritu Agarwal and Tianshu Sun (2021) “Do Nudges and Privacy Control Affect eWOM Quantity and Quality? Evidence from Physician Reviews”, Major Revision, Journal of Marketing

Report on Social Sharing & Small Businesses

Tianshu Sun, 4 Digital Strategies for Small Businesses Recovering Post-Pandemic, Entrepreneurship Magazine