Ai is defined by TechTarget as "Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing (NLP), speech recognition and machine vision"(1). It is something that has countless possablietes and can be used for so much however it does have some disadvantages.
AI have no bounds and will what ever they are programmed to do. Including building a profile on a person with out their knowledge. The question why not regulate the privacy on companies so that people will not ave this problem. however enforcing rules especially with everything being online it harder than one would expect. as "They must identify the responsible legal entity, prove the action, perhaps prove intent, find a court that declares itself competent … and eventually get the court to actually enforce its decision."(2). Trying to prove something like this before a court can be hard as a person going against a big company like google will likely lose. However, this is changing as there is a $5 billion lawsuit in action for google tracking people in incognito mode.(3)
AI systems can identify so many things as long as it is taught and it is able to make connections that to human make no sense. This can be a little of a struggle when it comes to the fact that if the AI makes a decision, a human will not know how it made that decision. So if that problem needs to be fixed it cant. Which has the problem that if a person knows a machine is biased it is not really bale to fix the problem leading to an AI that is biased that can not be fixed (2).