This course examines digital production and analytics as an integrated process of strategic thinking, data interpretation, and visual communication within contemporary marketing and communication contexts. Grounded in MarTech frameworks, the course guides students from understanding communication objectives, audience behavior, platforms, and customer journeys to applying data-driven analysis and visualization for informed decision-making. Through lectures, case discussions, and hands-on exercises, students will progressively engage with key tools such as Google Analytics, Tableau, Instagram analytics, and Power BI to analyze web behavior, social media performance, and cross-platform data. Rather than treating tools as isolated technical skills, the course emphasizes how data is framed, visualized, and interpreted to construct meaning, support strategy, and evaluate effectiveness. Co-taught from strategic and analytical perspectives, the course integrates theory, frameworks, and practical application, enabling students to critically assess digital performance, communicate insights through visual evidence, and reflect on the social, cultural, and ethical implications of data-driven media practices.

New Media Practicum is a hands-on, production-oriented course designed to familiarize students with contemporary video production workflows, with particular emphasis on the practical application of virtual studio technologies. The course guides students through the end-to-end process of planning, producing, and refining short-form and interview-based video programs by integrating on-location shooting with virtual studio environments. Throughout the semester, students work in small production teams to identify a project theme related to innovative technologies, digital media, or communication technologies, and develop a series of video outputs in different program formats. Emphasis is placed on studio setup, camera operation, lighting design, real-time compositing, interview planning, and on-camera performance, as well as role coordination within a production team. Through iterative hands-on practice and collaborative production cycles, students strengthen their technical proficiency, workflow management, and applied storytelling skills, enabling them to translate conceptual ideas into coherent, professional-quality audiovisual content suitable for contemporary digital media platforms.

As part of the GCIT curriculum, students are required to undertake a two-credit domestic internship involving 160 to 200 hours of practical work. The goal is to gain firsthand industry experience in Taiwanese new media or tech companies, specifically in the fields of international news, digital content, or MarTech. Students must choose a Taiwan-based organization where they are not currently employed as full-time or part-time staff. Before beginning the internship, you must submit an application and receive authorization from both the course instructor and the GCIT Director. You may register for the course credit either before or after finishing your internship hours. Requirements for passing this course include a satisfactory mentor evaluation, a dedicated website sharing your internship journey, and a comprehensive final report.

"Between Tradition and Modernity: Comparing cases of Taiwan and Asia” is a required course offered by the Master’s Program in Global Communication and Innovation Technology. This course aims to address issues related to the transition and connection between the past and the present as seen from Taiwan and its geographically and politically adjacent international community. The course will be conducted in the form of expert speeches, invited lectures, and field trips to the cultural or historical sites marking the trajectory between local tradition and modernity, and it consists of three main parts: (1) International Communication, digital transformation and technological innovations in Asia Pacific  (organized and coordinated by Professor Chun-Hao Chang); (2) Cultural Heritage and Beyond (organized and coordinated by Professor Shichi Lan); and (3) Connecting Past and Present (organized and coordinated by Professor Christine Cook). 

This course explores the dynamic intersections of new media, emerging technologies, and their impact on learning, communication, and human interaction. Students will critically engage with topics including smart classrooms, AI and chatbots, mobile devices, virtual worlds, online communities, digital storytelling, eye-tracking techniques, video games, digital curation, and digital ethics. The course also features invited talks and a field trip to EdTech Taiwan 2025, giving students opportunities to connect theoretical insights with real-world practices. In addition to seminar discussions and critical readings, students will explore and observe the functionality of new technologies to deepen their understanding of how they influence education, human behavior, and social interaction.

This graduate-level course explores the conceptual foundations, design principles, and practical applications of immersive technologies, including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Students will engage with theoretical frameworks such as experiential learning, embodied cognition, and affordance, while critically examining how these principles guide the design and evaluation of immersive experiences. The course follows a two-cycle learning design: each conceptually focused week features group-led discussions on assigned readings, followed by a group-based case study application the following week. Through this iterative approach, students actively connect theory with practice, developing hands-on skills in designing, analyzing, and critiquing immersive technology applications. The course also incorporates site visits, guest lectures, and expert panel presentations to broaden perspectives and foster interdisciplinary understanding.

This course introduces students to the principles and practices of video design and dissemination through an integration of theory and application. The course first engages students with a range of theoretical perspectives—including cognitive psychology, multimedia design principles, communication theories, and storytelling frameworks—to develop a solid conceptual foundation for understanding how videos are perceived, processed, and communicated. Building on these theories, students will then apply their knowledge through hands-on activities using digital video tools, experimenting with design techniques and production strategies. By moving from theory to practice, students will critically examine and refine their own video projects, gaining both analytical insight and practical competence in video design and planning.