This course examines digital production and analytics as an integrated process of strategic thinking, data interpretation, and visual communication in contemporary marketing and communication contexts. Grounded in MarTech frameworks, students learn to connect communication objectives, audience behavior, platforms, and customer journeys with data-driven analysis and visualization. Through lectures, case discussions, and hands-on exercises using tools such as Google Analytics, Tableau, Instagram analytics, and Power BI, the course emphasizes interpreting and communicating insights rather than simply learning technical tools. By integrating strategic and analytical perspectives, students develop the ability to evaluate digital performance and communicate insights through effective data visualization.

New Media Practicum is a hands-on course introducing students to contemporary video production workflows, with an emphasis on virtual studio technologies. Students learn the process of planning, producing, and refining short-form and interview-based video programs by combining on-location shooting with virtual studio environments. Working in small teams, they develop video projects related to innovative technologies, digital media, or communication technologies. The course emphasizes studio setup, camera operation, lighting, real-time compositing, interview design, and team coordination, helping students build technical skills and translate ideas into professional-quality audiovisual content for digital media platforms.

As part of the GCIT curriculum, students must complete a two-credit domestic internship involving 160–200 hours of practical work. The internship provides firsthand experience in Taiwanese new media or technology companies, particularly in international news, digital content, or MarTech. Students must intern at a Taiwan-based organization where they are not currently employed. Prior approval from the course instructor and the GCIT Director is required before starting the internship. To pass the course, students must receive a satisfactory mentor evaluation, create a website documenting their internship experience, and submit a final report.

“Between Tradition and Modernity: Comparing Cases of Taiwan and Asia” is a required course in the Master’s Program in Global Communication and Innovation Technology. The course explores how Taiwan and neighboring Asian societies navigate the relationship between tradition and modern transformation. Through expert talks, invited lectures, and field visits to cultural and historical sites, students examine the connections between past and present. The course consists of three modules: (1) International Communication, Digital Transformation, and Technological Innovation in the Asia-Pacific (coordinated by Professor Chun-Hao Chang); (2) Cultural Heritage and Beyond (coordinated by Professor Shichi Lan); and (3) Connecting Past and Present (coordinated by Professor Christine Cook).

This course explores the dynamic intersections of new media, emerging technologies, and their impact on learning, communication, and human interaction. Students will critically engage with topics including smart classrooms, AI and chatbots, mobile devices, virtual worlds, online communities, digital storytelling, eye-tracking techniques, video games, digital curation, and digital ethics. The course also features invited talks and a field trip to EdTech Taiwan 2025, giving students opportunities to connect theoretical insights with real-world practices. In addition to seminar discussions and critical readings, students will explore and observe the functionality of new technologies to deepen their understanding of how they influence education, human behavior, and social interaction.

This graduate-level course explores the conceptual foundations, design principles, and practical applications of immersive technologies, including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Students will engage with theoretical frameworks such as experiential learning, embodied cognition, and affordance, while critically examining how these principles guide the design and evaluation of immersive experiences. The course follows a two-cycle learning design: each conceptually focused week features group-led discussions on assigned readings, followed by a group-based case study application the following week. Through this iterative approach, students actively connect theory with practice, developing hands-on skills in designing, analyzing, and critiquing immersive technology applications. The course also incorporates site visits, guest lectures, and expert panel presentations to broaden perspectives and foster interdisciplinary understanding.

This course introduces students to the principles and practices of video design and dissemination through an integration of theory and application. The course first engages students with a range of theoretical perspectives—including cognitive psychology, multimedia design principles, communication theories, and storytelling frameworks—to develop a solid conceptual foundation for understanding how videos are perceived, processed, and communicated. Building on these theories, students will then apply their knowledge through hands-on activities using digital video tools, experimenting with design techniques and production strategies. By moving from theory to practice, students will critically examine and refine their own video projects, gaining both analytical insight and practical competence in video design and planning.