Movie Review

Movie Review: Jobs (2013)

 The movie "Jobs" made in 2013 showed the story of the company Apple's growth as a brand, starting out as a small project and turning into a multimillion-dollar company. The movie highlights Steve Jobs' knack for innovation, standing apart from the rest of his competitors, and having passion for what he is creating. 

This movie relates to digital marketing through Steve Jobs’ aim for a brand name that was different and marketing Apple’s products as things everyone can use easily, not just computer scientists.  

Steve Jobs’ image of Apple was very important to him, seen in his quality control, his desire for a bigger consumer reach, and his ambition to watch his company succeed, even over his own relationships. Jobs watched the quality control of his products from the very beginning when he was working out of a garage. Him and his partner Steve Wozniak, when making the internal computer plates that would go on sale for their first investor, could have done the work all by themselves. However, Jobs wants to make the details in the computer chips perfect and so goes and hires three more colleagues. Wozniak tells him that they would not be able to pay these people because they won’t have the money, and Jobs replies by saying they would not be able to pay themselves without the help. Jobs’ act of hiring more people to ensure good quality computers highlights how important the quality of the computers he sells is to him. This directly ties to brand image, as Jobs knew the computers would work still, but wanting to have good quality products on the market relates back to his image, as a company and as an individual. In digital marketing, or any marketing, brand image is an important concept and role in a business. To maintain good brand image, one has to make all the right steps in affirming the quality and care of their business. Here, Jobs does that by ensuring the quality control of his products that will hit the market.  

Repeatedly in the movie, Jobs refers to his target audience as “everyday people”, or “everyone”. He wanted grandmas, teens, and every day people to be using his computers with ease, without having to be computer people. This desire for a target audience that other computer companies have not had before is new to the computer industry. This relates to digital marketing because he is trailblazing with audiences. He is finding ways to market his products that would apply to a wider range of people by making computers cheaper than others in the company think they should be, making them easy to use, and using different fonts to make the computers more appealing and easier for people to read what’s on them. Looking at this from a marketing standpoint, this is good for his company because in widening the uses and audiences for his product, his sales will increase and his product will be more widespread, being used for everyday tasks. He is getting his product on new markets.