WHAT ARE DESIGNING PRINCIPLES?

CONTRAST:

One of the most frequent problems designers have with customer feedback is when a client says a design needs to "pop" more. Although that might seem like a random term, the consumer is actually suggesting that the design needs more contrast. The relationship between various parts in a design, particularly adjacent elements, is referred to as contrast. These differences cause various elements to stand out. Contrast is also essential for producing designs that are user-friendly. Insufficient contrast in text in particular may make it challenging to read, especially for people with visual impairments.

BALANCE:

Visual weight is assigned to typography, colours, photographs, pictures, shapes, patterns, and other design elements. While certain elements are more pronounced and draw the eye, others are more subdued. These things should be arranged on a page in a way that appears balanced. The two main types of balance are asymmetrical and symmetrical. Symmetrical designs place equally weighted elements on either side of a hypothetical centre line. Elements of different weights are used in asymmetrical balance, which is typically done in reference to a line that is not directly in the middle of the total composition.

PROXIMATION OF ELEMENTS:

Typography, colours, images, photos, shapes, patterns, and other design elements are given visual weight. While certain elements are more prominent and catch the eye, others are more quiet. These elements should be placed on a page in a balanced manner. Asymmetrical and symmetrical balance are the two primary forms. Equally weighted pieces are positioned on either side of a fictitious centre line in symmetrical designs. Asymmetrical balance, which is often done in reference to a line that is not exactly in the middle of the overall composition, uses elements of various weights.

UTILIZE WHITE/NEGATIVE SPACES:

The areas of a design without any design elements are referred to as white space, sometimes known as "negative space." The area is essentially empty. White space is crucial, yet many aspiring designers feel compelled to fill every pixel with some type of "design." White space, however, serves a variety of essential purposes in a design, the most important of which is to give certain elements of the design room to breathe.

REPETATION:

You'll soon notice that you're repeating some elements if you only use two or three powerful typefaces or colours. I understand. Repetition is frequently believed to strengthen and unify a design. If only one element on your band's poster is in blue italic sans-serif, it may appear to be an error. If three things are in blue italic sans-serif, you've developed a motif and taken back control of your design. Repetition is essential when it comes to printed products. Modern packaging design frequently uses lovely graphic patterns.

PROPORTION:

Proportion is a design theory in art that describes the relationship between two or more parts in a composition and how they compare to one another in terms of size, color, quantity, degree, location and so on; it is also known as ratio.

MOVEMENT:

The principle of movement is concerned with your eye's sensation of flow or movement as it moves across the work. Even a pattern composed entirely of squares can move. It all depends on how the squares are used, their size, and where they are placed. Some woven materials are more susceptible to movement than others. With a wall hanging, you'll want the viewer's gaze to move across the piece, not missing any details or becoming trapped in one point. Apparel, table runners, book covers, and tote bags may be more optional. On these goods, movement could be enjoyable and interesting.

CONCLUSION

Design principles assist in keeping crucial ideals at the forefront of the design process. Design principles, when properly constructed and implemented, promote consistency in decision-making across designers and teams, eliminating the need to discuss simple tradeoffs and allowing designers to focus on more difficult issues.

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