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Description of Background and Context
This module is a part of the unit “Gender and Sports in the Middle East and North Africa”. This project is the final Presentational piece of the unit. Prior to starting this project, students will have learned about Islamic requirements for modesty and gender separation of facilities in the MENA region. They will have also learned vocabulary related to marketing, persuasion, and basic financial terms.
Brief: You and your business partner are opening a branch of the American gym in Saudi Arabia. You want your gym to be open to men and women. Use Adobe Spark on your iPad with a partner. Include the relevant information people will need to make a decision about joining your gym. When you have finished making the poster, use the poster to create an Arabic commercial promoting the gym.
Poster: Commercial: How to use Adobe Spark:
medium.movPost your final project on the class page in Edmodo. Underneath your project do your best to answers to the following questions in Arabic:
1. What modifications did you have to make to make the American format for franchises, comply with Saudi regulations?
2. How do you think making these modifications affect your operating costs and profit compared to operating the same gym in America?
3. Which city will you choose to open up in?
4. Why did you choose that city?
Audience:
We as a class will watch the commercials and look at the posters and then vote on which gym is most appealing. The winning gym will receive extra credit. Voting will take place anonymously via a Google Survey similar to the one below:
Learner Outcomes
Learners will be able to present persuasive arguments regarding their small business both in writing and verbally.
Learners will be able to produce presentational materials using and in the target language.
Learners will develop an appreciation of how cultural practices can effect the finances of running a business.
Standards
World Readiness Standards addressed in this module:
Communication: Learners present information, concepts, and ideas to inform, explain, persuade, and narrate...
Explanation: ...on topics related to the gym which students created. Making sure that the commercial appeals to a broad audience, including men and women.
Cultures: Learners use the language to investigate, explain, and reflect on the relationship between the practices and perspectives of the cultures studied.
Explanation: Students will investigate practices and perspectives about sports and fitness so as to modify the features of the American franchise to be suitable for the Middle East. They will reflect and disucss as a class on which practices and perspectives they chose to use to inform their design changes.
Comparisons : Learners build, reinforce, and expand their knowledge of other disciplines while using language to develop critical thinking.
Explanation: The reflection questions require students to do market research to decide on which features to change from the American model of the franchise and what features should be added to make their gym more appealing to a Middle Eastern cliental. Students must also identify how the requirements for separation of genders will effect the operating costs of the businesses and staffing considerations.
Triple E Evaluation Rubric
Engagement in the learning
The technology allows students to focus on the assignment or activity with less distraction. 2
Explanation: Distilling the information down into the amount of space for text in different places on the poster template and the explanation within the short period of the commercial video really helps students to focus on the key points. The computer makes if clear if the text is not a good fit so the must adjust.
The technology motivates students to start the learning process. 2
Explanation: Creating fun, attractive and fun visual products which will be viewed by their classmates will motivate students to pay attention to vocabulary and grammatical accuracy. Students will be motivated to practice the oral component in order to make the best product which will lead to better learning outcomes in the long term.
The technology causes a shift in the behavior of the students, where they move from passive to active social learners (co-use) 2
Explanation: Students must work together on choosing a poster template, creating text to populate the template, bouncing ideas off of each other to make the text fit, and creating their video together. Adobe Spark is slightly un-user friendly so they will need to work together to figure it out, do some trial and error, and actually get the project done. You can only fill in one field at a time so unlike a paper poster you can't have students working simultaneously without working together.
The technology tool allows students to develop or demonstrate a more sophisticated understanding of the learning goals or content. 2
Explanation: The multiple drafts of the video, reviewing of and listening to self, to get it just right provide far more practice and introspection on what to say and how to say it to most effectively get across the content, than any in person - non tech method of presenting the material.
The technology creates paths for students to demonstrate their understanding of the learning goals in a way that they could not do with traditional tools 2
Explanation: Traditional tools would not allow for the creativity this project has built into it. By using an app students have access to a huge variety of images to choose just the right one, they can show their ability to be persuasive in a way that is recorded for posterity and can be shared with people who were not in class to see it live.
Extending the learning goals
The technology creates opportunities for students to learn outside of their typical school day.1
Explanation: Students can review classmates presentations as homework and vote for the most persuasive.
The technology allows students to build authentic life skills, which they can use in their everyday lives 2
Explanation: Creating marketing posters, marketing videos, and using iMovie to edit video are all useful skills for promoting anything from an event to a business.
TOTALS ___13_/18
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